Guerilla Group Hijacks 30 UK Billboards, Pre-Olympics

Six artists, including Banksy collaborator Paul Insect, have postered their own work over existing outdoor campaigns to "challenge the destructive impacts of the advertising industry."

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The group, Brandalism, says the strict enforcement of branding regulations for the London 2012 Olympics has been a strong part of provoking their reaction.

From the Brandalism website:

Installed over five days in one continuous road trip that has covered the length of the country, the Brandalism crew have hit 33 spots in 5 cities. Edited and developed on the fly, this project sees the culmination of 8 months work and we will be adding more content to the site after we get some serious sleep, updates will follow daily…