The Globe and Mail reported that Bic Canada received 48 complaint emails within 48 hours of the spot’s first airing.
Most of those messages mentioned that the viewers were offended by the racial tone of the ads. Complaints included descriptions of the ad as being “racist,” “insensitive” and “tasteless.”
For their part, Bic Canada says the “Bictator” is speaking an invented language.
Bic should have made him an American! No complaints would have been sent.
Ad agency: cp+b.
UPDATE: This video was removed after a copyright claim from Bic.
- Donald Trump slammed the CIA after reports that the agency believes Russia used hacks to try to help him win.
- Rudy Giuliani is no longer being considered for a position in the Trump administration. Trump says the former NYC mayor withdrew his name.
- Fire investigators have ruled out a refrigerator as the cause of a warehouse fire that killed 36 people in Oakland, California.
- The world's oldest known breeding seabird just laid another egg. Her name is Wisdom and she's 66 🐦