The Globe and Mail reported that Bic Canada received 48 complaint emails within 48 hours of the spot’s first airing.
Most of those messages mentioned that the viewers were offended by the racial tone of the ads. Complaints included descriptions of the ad as being “racist,” “insensitive” and “tasteless.”
For their part, Bic Canada says the “Bictator” is speaking an invented language.
Bic should have made him an American! No complaints would have been sent.
Ad agency: cp+b.
UPDATE: This video was removed after a copyright claim from Bic.
- A judge has blocked Trump's order to deny funds to sanctuary cities that "refuse to comply" with immigration authorities.
- Surprise, surprise. Navient, formerly known as Sallie Mae, is the most complained-about financial company in the US 🎓💰
- The humanitarian crisis in Venezuela is so bad that people are walking over to Brazil to get the food and medicines they need.
- One year after Beyoncé released 'Lemonade,' she's set up a scholarship for women in college called the Formation Scholars 🍋