Via Korea Bang:
"Netizens have reacted strongly to...images of models making “squinty eyes” faces, flipping their middle finger to photographers, and mocking Asian pronunciation of English...on their Twitter accounts. Major Korean newspapers covered the scandal, as online comments called for a boycott and promised to return clothing they had bought.
One of the models tweeted about his squinty face:
“Hahahaha they ruhhvvvv itttt!”
But then, this is a pretty accurate brand representation.