The spot, called “Anachronism,” is for the new Toyota Auris Hybrid.
It’s via Italy, created by Saatchi & Saatchi Italy.
It’s not a remarkably creative commercial — I’ve seen this future city idea many times in the auto category. (It is a nicely produced ad, though, and the future technology touches here are very creative).
What’s remarkable is that Toyota is taking on the petroleum industry directly and visually with the ad.
Sure, the retro 1950s music and the 1920s cars make light of the point. But the point is still there — we are heading for a future choked with car pollution.
“No world will be truly advanced, until automotive technology changes.”
Coming from the world’s third largest automobile manufacturer, that is remarkable.
- French authorities have begun moving thousands of migrants and refugees from the makeshift "Jungle" camp in Calais.
- Inside WikiLeaks: A former employee shares what he learned about Julian Assange (including his beef with Hillary Clinton).
- One week into the fight to take back Mosul, expectations for quick success have clashed with the reality of a bloody struggle ahead.
- An NFL player paid tribute to Harambe, the gorilla who died at a Cincinnati zoo, on his cleats.