A 20-Year-Old Student Created The Best Outdoor Ad Of The Year
Jonathan Mak Long, who created a much-praised Steve Jobs Apple logo tribute last year, designed an arresting minimalistic poster for Coke.
After seeing the Jobs tribute (below), Ogilvy China commissioned Long to create the above poster as part of Coke's "Open Happiness" campaign. The Coke can-riffing layout has been lauded around the ad world since winning an Outdoor Grand Prix Lion Tuesday at Cannes.
I think it's decent, a bit too simplistic for my taste, but bravo, kid.