As we move into 2015, the need for exceptional online content continues to grow. Consumers have ever-increasing standards, while search engines such as Google are insistent that good websites have plenty of high quality content. Online businesses of all kinds therefore have a voracious appetite for well-written words. But there are many different types of content that are needed, and creating them all can be a challenge for any business.
For an increasing number of firms, hiring an external copywriting agency is an effective and affordable way of creating regular content which helps them communicate with their customers and climb the search engine rankings. Doing so has two main benefits:
1. Your content is created by professionals that know the best ways to communicate online
2. You/ your staff have far more time available to focus on the day to day running of the business and its upcoming projects.
One of the best things about taking your content needs to a copywriting agency is that they will often have a team of copywriters who specialise in different types of content. If you find a good agency then, they can effectively become your one-stop content shop. Here are some of the types of useful content that a copywriting agency can create for your website and your online social presence.
General web content – How you are perceived online is in large part down to the core web content that you use to promote yourself via your website. Use lacklustre content and people will quickly get bored, but use great content and you can get people really excited about what you have to offer.
SEO/ PPC Landing pages – Your use of keywords will help the search engines to determine the relevance of your website to users' queries. But whether you convert inbound traffic into actual customers will depend significantly on the first impression you make when people arrive on your site. A copywriting agency can create a set of landing pages for you which specifically target different types of customer and guide them towards the area of your site which is most relevant to them.
Product descriptions – Your product might well be the best of its kind, but if you're not convincing people of this, you're not going to do well online. Good product descriptions are wholly original, and they succinctly tell the customer all that they need to know and how the product will benefit them.
Blogs posts – Well-written blog posts can help you to not only build an online following, but also to engage with your existing customers. A blog copywriter can create regular posts which deal with key issues and newsworthy items within your sector. A regularly updated blog will also help greatly in terms of search engine optimisation.
Guest blogs – Your own site is not the only place where you can blog. By publishing 'ghost-written' blogs in your name in strategic positions across the internet, you can build a reputation as an industry expert and grow your brand awareness at the same time.
Social media output – All businesses today need to have an active social media strategy, but actually putting it in place can be highly time consuming. By outsourcing your Tweets, Facebook, Google+, LinkedIn and any other posts, you can have a constantly flowing stream of micro-content that doesn't take up a second of your time.
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