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A Look Back At The Dramatic Makeup Looks Of The Roaring 20s

It wasn't socially acceptable for women to wear makeup before then so they were ready to put on their faces.

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That's where Chloe Zak comes in. She's our resident makeup maven who decided to do a deep dive in this edition of "Behind the Beauty: 1920s Makeup!"

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That decade brings to mind glamour, flapper haircuts and art deco, amirite?

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Watch her full transformation into a 1920s doll!

View this video on YouTube

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Apparently wearing makeup before the 1920s was not socially acceptable so when women did start wearing it, they were bold AF.

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Visible makeup before then was often associated with promiscuity. Whatever!

Let's talk brows in the 1920s, shall we?

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Or maybe the lack thereof. The no-brows look was apparently all the rage. So much so that many women actually shaved their brows and would draw them back in.

And for eyelashes? Well, mascara was invented just a few years before in 1913 by T.L. Williams. Yes, a dude.

He named this handy dandy new concoction "Maybelline." Ever heard of it? Yes, it's now one of the biggest makeup lines in the world.

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T.L. Williams reportedly combined the word "vaseline" with his sister's name ,Maybel, and Vóila! Maybelline was born.

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When it came to blush or rouge, women applied it in circles. Favorite shades were red and (believe it or not) orange.

But what about the lipstick? Women then preferred the "cupid's bow" shape where the upper and lower lip were overdrawn, and the cupid bows were ultra dramatic.

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There were also these creepy-looking lip stencils at the time that women used to try and get the perfect shape but something tells us this isn't the type of thing that's one size fits all, ya know?

So armed with this knowledge, Chloe set out to find a modern-day expert, and came across Gabriela Hernandez. She's the founder of Bésame Cosmetics, an LA-based, vintage-inspired luxury makeup line.

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She created this amazingly unique line after being inspired by the vintage makeup her grandmother left her. It was all so simple and yet the women always looked impeccably made.

After meeting with Gabriela, it was time for Chloe to undergo a complete 1920s makeup transformation. Bring it on!

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Ok, so she said NO WAY to shaving her eyebrows but said it was cool to cover them up and draw them back on. ZERO judgment.

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A Look Back At The Dramatic Makeup Looks Of The Roaring 20s

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