Makeup is a billion dollar industry. We love the damn stuff.
That's where Chloe Zak comes in. She's our resident makeup maven who decided to do a deep dive in this edition of "Behind the Beauty: 1920s Makeup!"
Watch her full transformation into a 1920s doll!
Apparently wearing makeup before the 1920s was not socially acceptable so when women did start wearing it, they were bold AF.
Let's talk brows in the 1920s, shall we?
And for eyelashes? Well, mascara was invented just a few years before in 1913 by T.L. Williams. Yes, a dude.
He named this handy dandy new concoction "Maybelline." Ever heard of it? Yes, it's now one of the biggest makeup lines in the world.
When it came to blush or rouge, women applied it in circles. Favorite shades were red and (believe it or not) orange.
But what about the lipstick? Women then preferred the "cupid's bow" shape where the upper and lower lip were overdrawn, and the cupid bows were ultra dramatic.
So armed with this knowledge, Chloe set out to find a modern-day expert, and came across Gabriela Hernandez. She's the founder of Bésame Cosmetics, an LA-based, vintage-inspired luxury makeup line.
Among the line's most popular items are their rouge ($18-$25) and their cake mascara ($25), which are most definitely inspired by this era. Ooh-la-la!
After meeting with Gabriela, it was time for Chloe to undergo a complete 1920s makeup transformation. Bring it on!
And the final result was DRAMATIC!
She both loved the look, but also thought it was a little crazy.
She went to show her co-workers the dramatic results and was met with looks like these.
And hilarious reactions like this one!
And of course they made her attempt to do a "flapper dance."
Then she got to do something super FUN! She re-created iconic photos from that decade like this 1926 shot of Clara Bow.
And this glamorous 1925 image of Bebe Daniels.
And last but not least Chloe recreated this fierce photo of Louise Brooks taken in 1927.
Overall, Chloe thought the Roaring 20s look was pretty cool but she was definitely NOT a fan of the no-eyebrows look.
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What did you think of the 1920s makeup look?