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It's the illusion of thoughtfulness that counts.
We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page.
The right boozy gift says you know them without any assembly required.
Get a Howler of three craft beers for £7.50, a 10-year-old single malt whisky for £29, or browse other boozy gifts here.
Very generic at face value, BUT instantly raise the value by opening it and setting it up with a personal message in advance and presto, you've got a gift totally unique to your relationship.
You can get a miniature one like mine above for £12, or a larger version with three marquees for £15.99.
This is the kind of give where it's the quality and not so much the thought that counts in the end. A nice, soft, warm blanket of high quality is an ideal gift for someone you don't know very well but owe a nice gift. Because a nice blanket is just naturally cosy – it's personal without needing a big emotional attachment.
I like this thick cotton throw with a customisable embroidery option for £24.99, or if you need rushed shipping, there's this lovely recycled wool blanket for £30.
Say you're meeting your brother's new girlfriend at Christmas the first time – here's a brilliant little idea for something thoughtful and personal that only requires the tiniest amount of actual personal info: her birthday! This one is also a no-brainer for last-minute mum gifts.
Browse more birthstone jewellery here.
A nice one for your wanderlust-y friends or, even better, anyone you've personally travelled with. Up the personal factor by including a couple of photos of you together on your adventures in the card for them to pin up from the start.
I was given this tranquility candle for my birthday by my colleagues last year and I have now given the same to three other tricky-to-buy-for friends. High-quality, slow-burning, and available in three sizes at a range of prices, it's a very useful go-to gift that says "you deserve a legitimately luxurious treat".
This is probably my favourite novelty gift idea ever, especially because it's actually two lovely gifts in one. As the candle melts down over time, it will reveal a package filled with a lovely piece of jewellery. A nice little story, and a gift that says "You deserve a little something extra" without putting to much pressure on the buyer.
Typically I'd say a flask seems like a bit of a cop-out bargain-barrel gift – but something about the design and the addition of a cute carrier with matching short-glasses makes this a gift worth giving. It's generic but somehow also says: "I actually thought about this and how it would be most useful."
It's just a classically nice gift, isn't it? When I've given vases in the past, I've also presented them with a bouquet already inside; there's just something about that extra touch. You think you're being given flowers, but no! You've also got a a lovely new piece of homeware and the flowers are just a bonus.
For last-minute budget gifts, I think these little things are just so damn delightful. There's loads of options specific to mums, dads, partners, and BFFs, along with the generic version pictured. They take the guesswork of how to get personal out of the equation, but are still, once completed, completely one of a kind.
These necklaces are perfect for friends and family, and offer the option to customise based on their favourite scent, so you only have to do half the work of deciding. They're lovely, focused on calm and peace, and just a nice, unique gift to open.
A lovely, simple, and stylish accessory that's got a practical side and a personal touch. The perfect gift, or no? For extra points, I'd pair with a nice necklace or pair of earrings.
Here's a gift that requires absolutely no work on your part and puts your friend completely in the driver's seat of their own gift, yet still manages to seem like a crazily thoughtful thing to do. An art pass grants its holder a year's worth of free and discounted entry to museums all over the UK, and is basically a way more useful and less cluttered version of getting some generic but nice looking coffee-table book.