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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Because who doesn't love a good ol' complexion-related compliment.
Touch Radiance is a Black-owned small business business based in Canada.
Promising review: "I love this product! It definitely moisturizes my skin, it’s smooth, and the smell is amazing. Great for people with dry skin and a great way to keep your skin glowing!" —Shakira
Get it from Touch Radiance for $25.
Promising review: "It works amazingly! I’ve been using it for two months now and dark spots have faded so quickly. It doesn’t irritate my skin or make it peel. It just brightens and evens my skin tone. That’s all I need! Definitely will be repurchasing!" —Sephora Customer
Get it from Sephora for $88.
Go-To is a woman-founded skincare company from Australian beauty editor Zoë Foster Blake. The brand's main mission is to create simple and effective products with best-in-class botanical ingredients.
Promising review: "It hydrates my skin so well! Now I look like I have K-pop skin. 💜😍" —Anonymous
Get it from Revolve for $34.
Pholk Beauty is a a Black-owned and woman-owned business founded by Niambi Cacchioli.
Promising review: "I used this for the first time in 2019 and I can always feel the difference in my skin when I use it consistently. My skin is hydrated, supple, and I always get compliments. I also use it to melt any powder products into my skin when I use makeup. It's a great multiuse product." —Pholk Beauty Customer
Get it from Pholk Beauty for $16 (originally $20).
Promising review: "I LOVE the Renew Nourishing Cleanser!!! It cleanses without stripping my skin and making it dry. I am 59 and this is the first ever face cleanser that has made my face feel good AND look great, never dried out or oily...will reorder and gift this great-smelling cleanser 💕" —Sherry Q.
Get it from True Botanicals or Nordstrom for $48.
Promising review: "If you are looking for a body wash that makes your shower feel like a day at the spa, THIS is it! It smells amazing and I save it for special occasions. It makes perfume unnecessary and feels like a splurge that gives you an instant confidence boost. I love it!" —hclaf
Get it from Sephora for $28+ (available in two sizes).
Promising review: "Well, I’m a toner lover, especially hydrating toners. I cannot go without it especially in the winter months. I was so excited to try 107 products because of their seven-year-fermented vinegar. This is a very hydrating toner with mild exfoliation. It gives very nice plump hydration to the skin, which is very awesome! Anyone should try this. Beautiful packaging. No irritation or over-exfoliation 💕" —Hashini
Get it from 107 Beauty for $35.
Get it from Colourpop for $39 ($44 value).
Know Beauty was founded by Vanessa Hudgens and Madison Beer in partnership with their chief medical officer, Dr. Karen Kagha. To find a skincare regimen that reflects your skin goals and needs, take their one-minute skin diagnostic quiz.
I've been using this mask for ~two weeks now and I seriously love it. I use it twice a week (as recommended) and have noticed my skin is much softer and glow-ier (let's just agree that's a word now). The bubbling effect is very gentle but refreshing and the whole thing feels super luxurious. I highly recommend it!
Promising review: "I typically am not the face mask type but this product is AMAZING! I have bad acne scars which I always struggle lightening/getting rid of. After using this product for two weeks I already started noticing a slight decrease in the pigment (which I'm very excited about). Will keep using and most likely buy again!" —Sarah F.
Get it from Know Beauty for $30.
Promising review: "This is super hydrating and makes my skin super glowy without looking too shiny. I live in a desert climate so I need as much hydration as possible and this gets layered on with two other serums under my moisturizer. Really am pleasantly surprised!" —bklynmakeup
Get it from Sephora for $32.
Promising review: "I first got the biggest size on sale and I didn’t think much of it I just saw it was a popular product and had a form of retinol (I am in my early 30s) and I liked how my skin was glowy the morning after using so I kept on using it. Fast forward 11 months and now I know what people mean when they label something a ‘holy grail.’ I no longer have any small bumps along my hairline, I have no more random breakouts, texture is bare minimum, and I get told I have 'good skin,' and it’s in huge part thanks to Luna oil, I will never be without it. I wish I had been paying better attention to when I really started seeing these changes but I do know it took a bit, I’d say months; also the large bottle lasted me almost nine months and that’s with every night use. Some nights I like to layer A+ or Good Genes over it; these products work!" —AlexandraFM
Get it from Sephora for $105.
Get it from Volition Beauty for $63 (originally $91).
Promising review: "I absolutely adore these patches, they are like the number-one product that I repurchase again and again because I just can't get enough of them. They're the perfect pick-me-up in the morning and the best wind-me-down at night before bed after taking my makeup off. I leave them on for way longer than the recommended time because they just feel so good that I don't wanna take them off. The jelly-like texture of the patches is so satisfying and it has the most amazing cooling, refreshing sensation, it's almost menthol-like but it doesn't irritate my eyes at all. You HAVE to try these, I recommend them to everyone any chance that I get!" —Ulta Reviewer
Get a pack of five from Ulta Beauty for $15.
Promising review: "WOW! I think I’ve finally found my holy-grail toner in this rose tonic by Pixi. I use it after I cleanse, as a second step before a chemical exfoliant, a retinoid, and then rose hip seed oil to moisturize. it helps my serums absorb better and has made my skin even more even in glowy in just a week of use! I am honestly very impressed." —River
Get it from Target or Pixi for $15+ (available in two sizes).
Promising review: "I really like how it feels on my skin! I have tried a couple of stick-form products and they don't feel that great because they are oily or to sticky. Also love the glow it gives!" —SGWN
Get it from Urban Outfitters or Hero Cosmetics for $12.99.
This is my go-to moisturizer. I use it morning and night and love how lightweight and nonsticky it is. I have super-sensitive skin and this has never broken me out or clogged my pores. It gives me a subtle glow and really seals in all of the serums and facial oils I use beforehand. You also can't beat the fact that it's $12!
Promising review: "This moisturizer has become my FAVE! It really makes your skin glow without looking greasy. It's so hydrating but lightweight. I can NOT believe this moisturizer is so inexpensive! I would buy this again over any of the $50+ moisturizers I've tried." —beatsbylizzie
Get it from Ulta Beauty or Peach & Lily for $11.99.
Promising review: "I wanted this body butter so bad but just couldn't fathom paying $35 for it. Well, I finally did purchase it and I must say I am in love. This body butter does what it say and more. I put it on for the first time and it literally melted into my skin. My skin stayed moisturized well pass 24 hours and I couldn't be happier. Last winter was terrible on my skin and this body butter helped out so much. I am a new fan of Josie Maran products. I also recently started using the 100% argan oil and it is amazing as well." —chocolatelovely
Get it from Sephora (available in four scents) or Josie Maran (available in 11 scents) for $36.
Promising review: "This product is a holy grail. It's so effective, but so gentle, I use it every other day in the shower. It literally eats up all the dead skin from your face to reveal beautiful smooth skin! I use a facial oil after and my face glows! A+++" —mzghost
Get it from Sephora or Saturday Skin for $28.
Promising review: "My go-to skin care when my face seems dry and dull. It helps in removing the dullness and it makes my skin glow." —Amielle
Get them from Sephora or First Aid Beauty for $18+ (available in two sizes).
Tula is a woman-founded skincare brand from Dr. Roshini Raj, a practicing gastroenterologist and alumna of Harvard and New York University. The brand's products heavily feature probiotic extracts and superfoods.
Promising review: "I am no sucker for really expensive skincare, but after having my son, my skin was horrible. I tried everything and it was no better. I walked into Ulta for some makeup and I saw Tula was in there. At first, I walked by and said 'Wow, yeah, I don’t know about that price.' But I love love love this! I pushed myself to do it because my skin tone was so uneven and not smooth. It’s been a week now and I have glowing, vibrant skin. When I'm able to get my mind around it, I'll buy the other expensive stuff and have a full face of Tula. I can’t wait!!!" —Brooke B.
Get it from Tula for $48.
Promising review: "Works wonders on my skin! I’ve used this products for a few weeks now, roughly two times a week. It stays on the skin for five minutes, it’s so easy to pop some self-care into my schedule with this mask! It leaves my skin glowing and clear! Smells good! It does take a lot of water to get off but that’s fine, it does it’s job!" —TheRitzC
Get it from Sephora for $22+ (available in two sizes).
Farmacy is a clean and cruelty-free skincare brand that works with family-run small farms in southern California and northeast Brazil to source their ingredients. Use the facial oil alone or combine it with your go-to moisturizer for some extra hydration. You can also run some through your hair to tame flyaways.
Promising review: "Seriously my holy grail for dry skin! I aim for a hydrated, glowing, natural makeup look as much as possible so this helped me get my look on point. It’s very beautiful on the skin simply! I’d wear it without makeup also. Beautifully made!" —lesapls
Bella Skin Beauty is a small, woman-owned clean beauty brand from mother-daughter duo Diana Shneider and Alexandra Bella.
Promising review: "I’ve been on the hunt for an eye serum that not only provides moisture but also brightens/makes me look alive. THIS IS IT! I love that I only need a drop for both eyes and it absorbs into my skin nicely. The skin under my eyes looks so good! I don’t need eye cream anymore! So glad I found this serum!!!" —Melanie
Get it from Bella Skin Beauty for $62.
The ultra-moisturizing serum comes courtesy of Huda Kattan, the Iraqi American makeup artist and entrepreneur behind Huda Beauty, Kayali Fragrances, and — now — Wishful.
Promising review: "I love this serum. I am new to serums, but I watched a video review of this product and decided to give it a try. My normally dry skin soaks this up and LOVES it. I use it every morning and night directly after my toner and I have noticed a huge difference in hydration and dewiness that we all crave." —MaggieMayTrout
Get it from Sephora for $47.
Promising review: "I have recommended it to so many other people who also love it as much as I do. I scrub my face for about two minutes and leave it on for 20. Once I wash off the scrub and dry my face, I see an instant glow, unbelievable softness to my skin, and no dryness at all. It is literally the holy-grail scrub for your skin!! Buy! Buy! Buyyy!!!" —Sephora reviewer
Get it from Sephora for $32.
The rich, creamy overnight mask is great fit for combination, dry, and "normal" (LOL wut), skin so give it a go!
Promising review: "This saved my skin. It is so nourishing and easy to put on before bed. My skin is hydrated and glowing! I can’t live without it." —Shannont48
Get it from Sephora or Anthropologie for $48.
Promising review: "A moisturizer with SPF is already a cheat code, but the fact that this leaves the skin glowing as opposed to a white cast is chef's kiss…I never leave home without this." —Destinie G.
Get it from Fenty Beauty for $35.
A few years ago — when I used to live with a roommate — I spotted this stuff in the shower and decided to "borrow" some (TY, TY Sam!). From the moment I opened the lid and got a sniff of it, I was SOLD. To put it lightly, the scent is intoxicating. Like really — I wish you could smell it through the screen. Second, it does what it's supposed to do. I apply it after shaving — rubbing it in circles so the crystals really exfoliate my skin — and it leaves my legs so smoothhhhhhhh. The scent also lingers for a really long time which I obvi love.
Promising review: "I needed something to exfoliate my back, shoulders, and arms. This is a great exfoliator. It's not too rough, but it gives great exfoliation. Once I opened the jar, I was pleasantly surprised with how great this product smells. Added bonus!" —kcs
Promising review: "I’ve used many different eyelash serums, name brand, designers, cheap brands, etc. and this is the holy grail. I don’t use it consistently and my eyelash growth is visible. I try to use it every evening as often as I remember and it has worked just as well, if not better than those other serums — even prescription." —PickledCabbage
Get it from Target for $9.49.
Promising review: "Such an amazing product at an amazing price! I suffered with acne, huge pores, terrible oil, and a lot of hyperpigmentation on my face and neck. This product was the only thing that helped! I rarely get acne now, my pores are so much smaller and my face is less shiny!" —Ztanns
Get it from Sephora for $9.99.
Promising review: "I have very sensitive skin, so I was initially reserved about purchasing the exfoliator. Most of them just scratch and damage my face. HOWEVER.....this one is like butter. I absolutely love it and WILL purchase it again (and again)." —Melissa S.
Get it from Ulta Beauty or Keys Soulcare for $22.
Promising review: "This is by far one of the best face masks I’ve ever used. I struggle with minor rosacea, dry skin, acne, large pores, etc. THIS MASK...it cools my rosacea, soothes dry skin and acne, and blurs my pores. I only use it twice a week, but you can definitely tell a difference immediately after."— suzymay
Get it from Sephora for $49.
Lather is a woman-founded clean beauty brand that trades irritating synthetic scents for naturally fragranced ingredients that are also vegan and gluten-free when possible.
Promising review: "Your Manuka Honey Body Butter is JUST the richness my skin needs. It doesn’t take much and quickly absorbs, leaving my skin smooth and smelling great. Thank you for another great product." —Helayne L.
Get it from Lather for $28.
In case you didn't know it, yes, 17-year-old Millie Bobby Brown *does* have her own beauty brand!
Promising review: "I just got the Swimming Under the Eye Gel Pads and I love them! They leave my under-eyes feeling refreshed and hydrated. They also stick to my face really well; I like that because sometimes I put them on and then get up and walk around. There are so many in a container so it can last me a long time. They are also very fun to play with in the container with the provided scooper! Overall I very much would recommend to anyone, and this is an amazing product!" —Emma V.
Get a pack of 30 from Ulta or Florence By Mills for $34.
Get it from Nordstrom for $67.
Reviews in this post have been edited for length and/or clarity.