Facebook changes the publishing game – Instantly
Our ever-evolving friend Facebook initially launched the first trials of their new Instant Articles ten months ago, with a proposal to have publishers post articles straight into the Facebook App (instead of initially doing so on their own websites). Why would a publisher want to explore this option? Because… Facebook is providing publishers unparalleled access to the same technology they use to display photos and videos instantly in the Facebook feed – as much as ten times faster than the standard mobile web – providing hosting that’s cleaner, more agile, and offers a superior interactive experience for mobile readers.
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