Skip To Content

    28 Hair Products That’ll Unlock Your Hair’s Full Potential

    Just a list of products to upgrade your hair routine.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Aztec Secret Indian Healing Clay is destined to become your holy grail hair mask — and with 29,000+ reviews, you won't be alone. Just mix this 100% natural calcium bentonite clay with apple cider vinegar for a clean that digs deep to remove impurities and product buildup (oil, heat protectant, and styling creams) from your scalp and strands.

    amazon.com, amazon.com

    The Aztec Healing Clay can also be used as a face mask that's great for people with oily skin and hyperpigmentation. Combine the powder with apple cider vinegar.

    Promising review: "I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar. It’s messy, and takes forever. But for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina

    Get it from Amazon for $14.95+.

    2. Batiste Dry Shampoo quickly removes excess oil from your roots so you can stretch out the time between your next blow-dry session. Now you can sport that ~va va volume~ and avoid heat for a while without anyone noticing that it's not fresh from the salon.

    Reviewer before and after photo of dry shampoo results
    amazon.com

    Promising review: "This literally changed my life. I was one of those people who used to complain about needing to wash my hair DAILY. I have thin, light blonde hair. I looked greasy and unkempt after one day, not even taking into consideration working out or sweating. But now?! A whole new world. Now, my hair can look smooth and straight, because I don't need to wash, dry, then straighten every morning (what a time-suck!). Now, I just straighten and dry shampoo. I've used the extra time in mornings to improve my make-up routine, take my dog on longer walks, etc. AND I look more put-together at work. Get this stuff. Conserve water. Never look back."Eemn83

    Get it from Amazon for $9.38.

    3. Flexible Curling Rods give fabulous waves sans heat — just roll your wet or dry hair into the rods for a few hours. These are soft and comfortable enough to wear overnight *or* during the day.

    amazon.com

    Promising Review: "Tried these for the first time yesterday. They were super easy to use, not horrible to sleep on and easy to take out. Curls were full and fell nicely. I didn't have to untangle hair or pull to get these rods out. Please know I am a 30 something year old who has no hair skill at all so these are great for women like myself who throws their hair in a ponytail and goes because they lack skill." —Alyce Heifner

    Get it from Amazon for $12.99.

    4. Wash-day essentials kit cuts the detangling process in half for curly and textured hair! The kit includes a hair wash, mask, oil, and bread puff to make your locks feel clean and look healthy.

    Two packets of conditioner and shampoo, a glass bottle of oil, and a large white scrunchie
    BREAD Beauty Supply

    Bread Beauty Supply is a small woman-owned brand that specializes in products for textured hair. They carry hair wash, oils, masks, and scrunchies.

    These products work best for hair types 3a–4c and is a Clean at Sephora product.

    "I've been using these products for at least the last four months (minus the oil which I have not tried yet) and I love how they work on my 4C kinks, coils, and curls to achieve moisture retention and overall softness. Between the shampoo and conditioner, I actually adore the shampoo a little more since it has a creamy/milky texture and doesn't lather too much (my preference). Still, the conditioner is pretty solid for restoring moisture and other nutrients. I've also grown to love that both those products come in packets and not bottles. They are a little different from product packaging that I've used in the past but I realize I'm able to get out the very, very last drop of product with these squeezable packets. It's far better than futile bottle shaking and I know when I throw a packet away, that it's truly empty and I got all my money's worth, baby! 🤑I enjoyed it enough to re-up on another box set for myself and get two more for friends." —BuzzFeed Editor, Marquaysa Battle

    Get it from Sephora for $58 (originally $72).

    5. Two-in-one blow-drying brush delivers a salon-worthy one-step blow out that cuts drying time in half. This tool has three different settings (cool, low, and high) so you can control how much heat you're putting on your hair and for how long.

    amazon.com

    Promising review: "First, let me start off with saying I have always HATED styling my hair. I’m not good at it and it takes WAY too long to do. My hair is fluffy/frizzy, and I have a lot of it. It takes me about 20–25 minutes to dry it with a normal blow drier. When I’m done with drying, it’s normally so frizzy and crazy that I MUST flat iron, or else it looks like I just woke up. Flat ironing would take me another 20 min or so, so we’re looking at 45 min total to do my hair. Nope. I don’t have the time or patience for all that, unless I’m going out at night. And then I discovered this Hot Tools miracle. I’ve only been using this a little less than a week, but it’s changed my hair life and I am telling all my girlfriends. It’s reduced my time from 45 minutes to 10. TEN!! Not only that, I don’t have to flat iron my hair, which saves time and heat exposure to my fine hair. The end result is SO smooth." —BayAreaShopper

    Get it from Amazon for $47.09.

    6. Mielle Pomegranate & Honey Leave-In Conditioner creates juicy, frizz-free curls that smell ~ahmazing.~ The delicious pomegranate extract, orange fruit oils, and seed butter scent basically doubles as perfume.

    Model holding bottle in hand
    instagram.com

    Promising review: "I LOVE, LOVE, LOVE this product. It has been a week now and I can see and feel a difference. My hair is softer, more manageable, curls more defined, and it smells AMAZING!" —Patricia E.

    Get it from Mielle Organics for $12.99.

    7. L’Oreal Paris Elvive 8 Second Wonder Water revamps your hair quicker than you can say "abra cadabra!" This rinse out treatment uses a blend of moisturizers and amino acids to reverse damage in seconds, making your tresses feel light as a feather while looking shiny and feeling silky.

    amazon.com, amazon.com

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $8.97.

    8. 24-Hour Edge Tamer lays your edges and is safe to use every day. It's won't flake, adds shine without weighing hair down, *plus* it comes in 16 different amazing scents.

    Reviewer photo of hair after using 24 Hour Edge Tamer
    amazon.com

    Just a note that you don't have to lay your edges, but this is great if you do!

    Promising review: "Girl! This edge control is bomb. I have 4b/4c hair and this lays my edges no problem! It even survives the Caribbean heat. It didn’t turn white on me unless I packed too much on, but I just sprayed with some water before I applied and it worked out. It smells GREAT and it’ll last me ages. I bought it like, months ago and I still have about half left and I use it every day. GREAT bang for your buck." —Chelsea R.

    Get it from Amazon from $4.99+ (available in three sizes).

    9. An adjustable satin-lined hat to tame frizz, preserve your hairstyle, and keep your locks silky. This adorable cap can be worn outside, while lounging, and to bed. Now, you never have to worry about your satin scarf slipping off while you catch some ZZZs.

    Chantel Turner / BuzzFeed

    Grace Eleyae is a Black woman-owned brand that originally debuted in 2014 after the founder experienced excessive breakage due to not having protection for her hair after an eight-hour road trip. The line specializes in silk- and satin- lined headwear that can be worn throughout all seasons as sleep, lounge-, and outerwear.

    I personally own one of these amazing caps and it has changed my life. My scarf never stayed on my head throughout the night so I always experienced frizz in the morning. I adjust this cap with the hidden drawstrings and haven't experienced that problem since I started using it. The cap is also perfect for rainy, windy, or humid days. A traditional hat without the satin/silk allows the humidity to seep under and cause major frizz or leave me with the dreaded 'hat hair.' With the Grace Eleyae cap, I can style my hair before placing the cap on and when I get to my destination and take it off, it looks exactly as I styled it.

    Get it from Grace Eleyae for $29.95.

    10. A hydrating shampoo and conditioner created especially for oily hair. It gives your locks a deep clean and silky slip without leaving your hair feeling greasy. It's free of dyes, sulfates, silicone, or alcohols, and is safe on hair that's been recently colored.

    BuzzFeed editor holding the shampoo bottle
    BuzzFeed / AnaMaria Glavan

    "If you have hair that gets greasy a mere 12 hours after bathing, please hear me out: the Headquarters for oily roots line is your new holy grail and it costs less than $8 per product. To give you a little more context, my hair is best described as boring. It’s thin! It’s straight! I literally have to use dry shampoo every single day of my life! Which is why I was so damn excited about this exfoliating scrub and cleansing wash.

    First off, the grapefruit and basil scents are fantastic. I would bathe in it. I want a candle that smells like it. The scent is distinct without being overpowering, and it provides *just* the right amount of aromatherapy without overwhelming my very small, very poorly ventilated bathroom. The scrub feels like putty in your hands and doesn’t feel harsh on my scalp; the shampoo lathers beautifully, even though it doesn’t use sulfates or silicones. Once my hair was dry, I immediately got that just-bown-out bounce that you leave the salon with — when your hair is so clean that it feels like air. The best part… it’s extended the time I can go between washing my hair and my scalp genuinely feels clean. I can usually get away with washing my hair every other day (thank you, Aveda dry shampoo powder) but can now go two days *without* relying on dry shampoo! And with dry shampoo? Three days! And if you have oily hair like me… you know how ludicrously good that is.

    TLDR; this line has been my favorite new haircare find in a while, and the brand itself has dedicated lines for oily, balanced, and dry scalps (their tagline is being ~obsessed with roots~) to ensure you’re getting the most targeted treatment possible. AND IT’S AFFORDABLE." —BuzzFeed Editor, AnaMaria Glavan

    Get the shampoo for $7.50 and the conditioner from $7.50, both from Headquarters.

    11. Kenra Platinum Blow-Dry Spray aims to cut down heat-styling time by 50%, condition hair, and tame frizz. Based on their 12,000+ positive reviews, it looks like they've achieved their goal. TL;DR: If you're in the market for a triple-threat thermal protectant, add this to your cart.

    amazon.com, amazon.com

    Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on you hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quit a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15" from my head and spray the top, both sides and the back once, the rub it in with my hands. Perfect!" —Janice C. Henderson

    Get it from Amazon for $29.75.

    12. Cantu Coconut Curling Cream repairs heat damaged curls for those days when you want to go natural! The thick formula is infused with silk amino acids and 20 moisturizing butters and oils that will saturate your strands and spring them back into shape.

    amazon.com, amazon.com

    Promising review: "This product changed my life. Before I found out about Cantu, I had heat damaged, dry, lifeless hair AND I was spending $15–$20 on ineffective products, hoping something would help me like my hair. Then I found this online and decided to give it a try. I’m so happy I did because it gave me so much confidence in my 3c/4a curls!" —EJ

    Get it from Amazon for $5.66.

    13. Heeta Wet and Dry Hair Scalp Brush massages and deeps cleans your roots. The gentle rubber spikes can remove dandruff, relieve itching, and stimulate your scalp (which can promote hair growth).

    amazon.com

    Promising review: "This product is now an imperative part of my hair routine. Leaves my scalp feeling cleaner than shampooing alone. I was wary of the material, thinking it would snag and tug my hair out, but it slides right through. Awesome, awesome, awesome, so much so I had to get one for my husband! Got a set for my dogs too. It's helped them relax during bath time now and helps with their undercoats. 10/10 for sure." —Alexis

    Get a two-pack from Amazon for $8.58 (available in eight styles).

    14. Wild Growth Hair Oil strengthens chemically treated strands to prevent split ends that can cause hair breakage. The formula protects your hair and allows it to retain length. Some reviewers saw significant results in just a few months!

    amazon.com, amazon.com

    Promising review: "I found out about this oil a few months ago, so I decided to give it a go. It works great! I experienced 1.5 inches of hair growth in 2 months which is a lot for me. My hair normally grows like .5/half of an inch, so to almost double my hair growth is amazing. Ladies, you need to try this oil. I highly recommend it." —Tiffany N.

    Get a two-pack from Amazon for $15.64.

    15. Elizavecca CER100 Collagen Coating Hair Protein Treatment reverses heat damage by coating your strands with a blend of ceramides and collagen. The duo also protects your mane from damage caused by harmful relaxers, dyes, and bleach — if you switch up your look just as often as your underwear, you're going to want to stock up on this miracle in a bottle.

    Bek O'Connell / BuzzFeed

    Promising review: "This repairing hair treatment works just like a hair mask. You wash your hair, and then apply the treatment to your hair and let sit for 5–15 minutes. It's in a little squeeze bottle, which is a huge plus because I hate having to scoop product out of a jar while I'm in the shower. The scent is nice without being overwhelming. After rinsing this out, I can feel a noticeable difference right away. My hair, once unruly and dry, now feels like silk. I can't stop touching it; it feels like I stole someone else's hair. My fuzzy puff of hair has relaxed into loose waves and each strand just feels considerably healthier. I can't believe the results after just two uses. I'm ready to start a very active Elizavecca fan club if anyone else is looking to join." —BuzzFeed Editor, Bek O' Connell

    Get it from Walmart for $13.19.

    16. Virtue Smooth Shampoo cleanses and replenishes dry, brittle strands whether you have straight, wavy, or curly hair. A little goes a long way but one whiff of the delightful citrus, lavender, and mint scent might tempt you to use the whole bottle in one session.

    Amazon

    Promising review: "These Virtue products actually work! They repair hair and make it feel fuller and softer, and you only have to use a little to get the benefit. Even washing two to three times a week works. This is my new shampoo, conditioner and oil." —Carol Carrozza

    Get it from Amazon for $38.

    17. Olaplex Hair Perfector No 3 works like a time machine to repair your hair back to its glory days. The formula works beneath the cuticle to smooth and strengthen the feel and appearance of your strands.

    amazon.com, amazon.com

    Promising review: "Magic, I swear this stuff is made from unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark dark brown to very very blonde so I could add funky colors), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work." —shel.b.phd

    Get it from Amazon for $28.

    18. Verb Ghost Oil acts as a tiny hairstylist in a tube when you need to trim split, damaged ends but can't get to the salon. This lightweight oil refreshes your hair, adds shine, and tames frizz without making your strands look or feel greasy.

    amazon.com, amazon.com

    Promising review: "This stuff has changed my hair game. I have excessively bleached hair. But this stuff is so great to my hair it has returned it to a soft, healthy, silky feeling. My regime is wash, condition for a while or use a protein treatment, let it dry till it's damp then I run like two to three pumps through my hair (I have long thick hair) and work it into the bleached parts. I dry and then add a little more after. I also add more before curling my hair to protect it from heat damage. The amount you get for the price is astonishing, considering most hair oils are less product for like twice as much. Buy it: works great, smells great, feels great." —Eva

    Get it from Amazon for $18.

    19. The Inverse Hair Kit deep conditions and eliminates frizz using cold air which, according to the brand, strengthens strands and allows it to retain moisture better. So, with consistent use of this sub-zero flat iron, your hair should become much healthier.

    Inverse Hair

    The Inverse Hair Kit comes with one set of ice cores, a handle, carry bag, and ice mist.

    Promising review: "I have religiously used my Inverse for years now and it has made a real difference to my hair condition. I would probably find it a bit hard to live without it now! I have a lot of hair (I’ve been told enough for two people!) and ever since I was a teenager, I have had some patches of very frizzy and coarse hair that I could never tame properly. I have tried lots of expensive conditioners, masks, oils, and taming products to no avail. I have even resorted to just chopping chunks of my hair off in frustration on occasions! Fairly soon after trying out the Inverse, the patches of hair that have caused me frustration over the years have become far less problematic and have grown longer and stronger than ever before." —Linda L.

    Get it from Inverse Hair for $124.99.

    20. Pureology Style + Protect Shine Bright Weightless Hair Taming Serum brightens hair that's become dull and dry after countless shampoo sessions, sun-, and heat-damage. This brings your mane back to life without any water — just use a pea-sized amount when and where you need it on dry hair and style as usual.

    Amazon, amazon.com

    This product comes out like a cream and turns into a serum once applied to hair.

    Promising review: "I have fine, dry, curly hair and live in a high heat/humidity location. A dime size dot of this stuff on wet hands, worked into wet hair leaves my hair feeling like hair rather than a Brillo Pad! Sometimes, I end up working in some styling gel to get volume or definition. I have to say I'm impressed with this stuff." —leeharrison

    Get it from Amazon for $28.

    21. Denman Hair Brush cuts styling time in half because it detangles and shapes curls at the same time! The evenly spaced bristles ensure you always have a head of perfectly sculpted spirals.

    amazon.com, amazon.com

    Promising review: "I love this brush! I ordered because I saw a Youtube video of a girl with curly hair using it, and her curls came out amazing! I always do wash-and-gos, and I usually would only brush/comb my hair in the shower style it once I was out, but sometimes if I waited a little longer to style it, my hair would get dry and frizzy. It would be almost impossible to get my curls defined without getting back in the shower. With this brush, now all I have to do it spray my hair with water, put product in it, and comb it through with this brush, and my curls are poppin'! My image shows before and after use of the brush about 30 minutes after getting out of the shower. The brush is also very sturdy and you can take rows out if you want a looser curl!" —Kirstie

    Get it from Amazon for $19.95 (available in three styles and eight colors).

    22. Olaplex No. 7 Bonding Oil acts as your hair's own personal security guard by protecting it from sun damage and frizz, all while preserving your natural or dyed hue. Plus, it's lightweight and works on a variety of hair types.

    Sephora

    Promising review: "I have had my eye on this product for about a year. I saw great reviews but was hesitant to buy it because it’s not “curly girl friendly”. I ended up getting it after running out of my last oil and it’s AMAZING. It doesn’t make my hair greasy and my hair looks shiny and is so soft. I can’t wait to see how it helps my damage in the long run." —EliseKush

    Get it from Sephora for $28.

    23. Aunt Jackie's Flaxseed Gel solves a common problem in the natural hair community — how to achieve curls that are 1. defined, 2. soft, and most importantly 3. don't shrivel up! The answer is packed into this generously sized tub all for under $9 bucks.

    Amazon, amazon.com

    Promising review: "I love this gel. It’s so light weight! My curls are so defined and it doesn’t shrink my hair. I only use this product when I’m doing a wash and go and it leaves my curls shiny and bouncing!! There is no flakes or hard or stiff hair. I love this gel." —Menix

    Get it from Target for $8.49

    24. Bestool Detangling Brush is a gift from the gods for those of us who have shed a tear or two during the detangling process. It has a unique design and ergonomic shape that allows for a painless hair-smoothing process with minimal hair loss involved.

    amazon.com, amazon.com

    Promising Review: "This product is amazing! I learned about it after extensively scouring the web for the best detangling comb. After one use, I’m convinced it may be the most transformational element in the detangling process for my and my daughters’ hair. My 11-year old didn’t even realize I was comb detangling her hair when it was her turn until she heard me singing the product’ praise. It is so important to have a product like this on the market for those with 4c hair looking to maximize the length and strength of our hair; the detangling process often feels like a hindrance to this goal. Recommending this product to everyone!" —Customer

    Get it from Amazon for $6.29 (available in five colors).

    25. Funan Hair Finishing Stick tames flyaways that refuse to cooperate. This petite stick fits in a purse or pocket for your convenience — just pop it out to instantly slick back and moisturize unruly strands without weighing your hair down.

    amazon.com

    Promising review: "I have very curly hair and always have fly aways. With the humidity, they are much worse. I used this product and my fly aways stayed down all day, even after a run in 90 degree weather. I definitely recommend this product to anyone who wants to keep their fly-aways controlled!" —Sarah Lonneman

    Get it from Amazon for $5.49.

    26. CHI Spin N Curl takes a page out of The Jetson's book by allowing you to curl your hair in an instant without doing any work. Drop a section of your hair into the rotating barrel and it'll be curled to perfection in just a few seconds.

    Amazon, amazon.com

    Promising review: "I am in love with this gadget! I’ve always used curling irons, but this is so much better. For me, I don’t have to be as mindful of how I’m wrapping my hair in the curling iron to avoid that antiquated style of overly curled hair. I love that the heated part is completely inside the barrel, so no worries about burning my fingers. It’s very quick to heat up - under a minute. You can easily adjust the settings for heat or how long you want the hair in the barrel before it beeps. Even if the unit hasn’t beeped and you want to release your hair sooner, you just pull it out. It won’t let your hair get stuck inside. If you try to put too much inside or the hair is too tangled to start, the iron beeps and stops pulling the hair inside. I have pretty thick hair and still have been able to pull in reasonable sections of hair. I’m able to curl my entire head of thick hair in about 10 minutes." —Blondie

    Get it from Amazon for $64.08+ (available in six colors).

    27. Eco Style Olive Oil Gel slicks down strands so well, it'll look painted on. You'll get shiny hair and a strong hold that'll stay put all day long without flaking.

    amazon.com, amazon.com

    Promising review: "I finally understand why this gel is very popular. Most edge control gels do not hold down my edges, but when I used this gel, even before putting a scarf on, my edges were down. My edges laid down so well that sometimes I didn't even bother with the scarf. At the end of the day, my edges are not the way they looked in the morning, but they aren't looking crazy like they do without the gel. I originally bought this gel for my wash and go styles, but have yet to come around to it. This gel does not leave white flakes or make my hair hard when I use. My friend with 4c hair even used a little bit for her edges and it worked better than the $20 jar of something else that she bought" —cheeech

    Get it from Amazon for $4.49.

    28. Bed Head Wave Artist delivers deep beach waves to give everyone major hair envy. The ceramic-coated iron heats up to 400 degrees to give every strand some seriously sculpted ripples without any frizz or friction.

    amazon.com

    Promising Review: "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. It took me about 15 minutes to wave all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days. The one trick is finding out how to style it the way you want, for the look you want. A great tip I learned is to flip the tool each time you use it on a section to alternate the way the waves face, it makes the waves look more natural! I highly recommend." —Ana V

    Get it from Amazon for $29.99.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    Illustrated gift guide banner
    BuzzFeed

    Note: Reviews have been edited for length and/or clarity.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form