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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Kick heat damage and frizz to the curb.
Promising review: "I love this product! It makes my hair so soft and shiny! I spray four to six pumps into my hand and distribute it evenly in my towel dried hair (damp). It cuts down on the frizziness when feel like air drying my hair. If I feel like styling my hair, this product helps product against the heat from the air dryer and the flat iron. I also apply a very small amount (one pump) to my styled hair to tame fly always. One more thing, I prefer to spray the product onto my hand because then I can see how much is going on my hair. I also rub my hands together so the product is evenly distributed on my hands and it makes applying much easier." —K. M. Saunders
Get it from Amazon for $10.98+ (available in five sizes).
Promising review: "First, let me start off with saying I have always HATED styling my hair. I’m not good at it and it takes WAY too long to do. My hair is fluffy/frizzy, and I have a lot of it. It takes me about 20–25 minutes to dry it with a normal blow drier. When I’m done with drying, it’s normally so frizzy and crazy that I MUST flat iron, or else it looks like I just woke up. Flat ironing would take me another 20 min or so, so we’re looking at 45 min total to do my hair. Nope. I don’t have the time or patience for all that, unless I’m going out at night. And then I discovered this Hot Tools miracle. I’ve only been using this a little less than a week, but it’s changed my hair life and I am telling all my girlfriends. It’s reduced my time from 45 minutes to 10. TEN!! Not only that, I don’t have to flat iron my hair, which saves time and heat exposure to my fine hair. The end result is SO smooth." —BayAreaShopper
Get it from Amazon for $52.52.
"If you have hair that gets greasy a mere 12 hours after bathing, please hear me out: the Headquarters for oily roots line is your new holy grail and it costs less than $8 per product. To give you a little more context, my hair is best described as boring. It’s thin! It’s straight! I literally have to use dry shampoo every single day of my life! Which is why I was so damn excited about this exfoliating scrub and cleansing wash.
First off, the grapefruit and basil scents are fantastic. I would bathe in it. I want a candle that smells like it. The scent is distinct without being overpowering, and it provides *just* the right amount of aromatherapy without overwhelming my very small, very poorly ventilated bathroom. The scrub feels like putty in your hands and doesn’t feel harsh on my scalp; the shampoo lathers beautifully, even though it doesn’t use sulfates or silicones. Once my hair was dry, I immediately got that just-bown-out bounce that you leave the salon with — when your hair is so clean that it feels like air. The best part… it’s extended the time I can go between washing my hair and my scalp genuinely feels clean. I can usually get away with washing my hair every other day (thank you, Aveda dry shampoo powder) but can now go two days *without* relying on dry shampoo! And with dry shampoo? Three days! And if you have oily hair like me… you know how ludicrously good that is.
TLDR; this line has been my favorite new haircare find in a while, and the brand itself has dedicated lines for oily, balanced, and dry scalps (their tagline is being ~obsessed with roots~) to ensure you’re getting the most targeted treatment possible. AND IT’S AFFORDABLE." —BuzzFeed Editor, AnaMaria Glavan
Get the shampoo for $7.50 and the conditioner from $7.50, both from Headquarters.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $8.97.
Bread Beauty Supply is a small woman-owned brand that specializes in products for textured hair. They carry hair wash, oils, masks, and scrunchies.
These products work best for hair types 3a–4c and is a Clean at Sephora product.
"I've been using these products for at least the last four months (minus the oil which I have not tried yet) and I love how they work on my 4C kinks, coils, and curls to achieve moisture retention and overall softness. Between the shampoo and conditioner, I actually adore the shampoo a little more since it has a creamy/milky texture and doesn't lather too much (my preference). Still, the conditioner is pretty solid for restoring moisture and other nutrients. I've also grown to love that both those products come in packets and not bottles. They are a little different from product packaging that I've used in the past but I realize I'm able to get out the very, very last drop of product with these squeezable packets. It's far better than futile bottle shaking and I know when I throw a packet away, that it's truly empty and I got all my money's worth, baby! 🤑I enjoyed it enough to re-up on another box set for myself and get two more for friends." —BuzzFeed Editor, Marquaysa Battle
Get it from Sephora for $58 (originally $72)
Grace Eleyae is a Black woman-owned brand that originally debuted in 2014 after the founder experienced excessive breakage due to not having protection for her hair after an eight-hour road trip. The line specializes in silk- and satin- lined headwear that can be worn throughout all seasons as sleep, lounge-, and outerwear.
"*I* personally own one of these amazing caps and it has changed my life. My scarf never stayed on my head throughout the night so I always experienced frizz in the morning. I adjust this cap with the hidden drawstrings and haven't experienced that problem since I started using it. The cap is also perfect for rainy, windy, or humid days. A traditional hat without the satin/silk allows the humidity to seep under and cause major frizz or leave me with the dreaded 'hat hair.' With the Grace Eleyae cap, I can style my hair before placing the cap on and when I get to my destination and take it off, it looks exactly as I styled it.
Get it from Grace Eleyae for $29.95.
Promising review: "This literally changed my life. I was one of those people who used to complain about needing to wash my hair DAILY. I have thin, light blonde hair. I looked greasy and unkempt after one day, not even taking into consideration working out or sweating. But now?! A whole new world. Now, my hair can look smooth and straight, because I don't need to wash, dry, then straighten every morning (what a time-suck!). Now, I just straighten and dry shampoo. I've used the extra time in mornings to improve my make-up routine, take my dog on longer walks, etc. AND I look more put-together at work. Get this stuff. Conserve water. Never look back." —Eemn83
Get it from Amazon for $15.
The Aztec Healing Clay can also be used as a face mask that's great for people with oily skin and hyperpigmentation. Combine the powder with apple cider vinegar.
Promising review: "I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar. It’s messy, and takes forever. But for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina
Get it from Amazon for $14.95+.
Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on you hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quit a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15" from my head and spray the top, both sides and the back once, the rub it in with my hands. Perfect!" —Janice C. Henderson
Get it from Amazon for $29.75.
Promising review: "This product changed my life. Before I found out about Cantu, I had heat damaged, dry, lifeless hair AND I was spending $15–$20 on ineffective products, hoping something would help me like my hair. Then I found this online and decided to give it a try. I’m so happy I did because it gave me so much confidence in my 3c/4a curls!" —EJ
Get it from Amazon for $5.66.
Promising review: "This product is now an imperative part of my hair routine. Leaves my scalp feeling cleaner than shampooing alone. I was wary of the material, thinking it would snag and tug my hair out, but it slides right through. Awesome, awesome, awesome, so much so I had to get one for my husband! Got a set for my dogs too. It's helped them relax during bath time now and helps with their undercoats. 10/10 for sure." —Alexis
Get a two-pack from Amazon for $7.29 (available in eight styles).
Promising review: "This product has made my hair grow over five inches in the last few months! I think it's worth the hype. I've seen amazingly healthy results. My skin and nails are so beautiful as well. My boyfriend uses it on his beard and he loved his results as well. We both love the earthy, natural smell too." —Almeta Calhoun
Get it from Amazon for $8.50.
Promising review: "This repairing hair treatment works just like a hair mask. You wash your hair, and then apply the treatment to your hair and let sit for 5–15 minutes. It's in a little squeeze bottle, which is a huge plus because I hate having to scoop product out of a jar while I'm in the shower. The scent is nice without being overwhelming. After rinsing this out, I can feel a noticeable difference right away. My hair, once unruly and dry, now feels like silk. I can't stop touching it; it feels like I stole someone else's hair. My fuzzy puff of hair has relaxed into loose waves and each strand just feels considerably healthier. I can't believe the results after just two uses. I'm ready to start a very active Elizavecca fan club if anyone else is looking to join." —Bek O' Connell
Get it from Walmart for $9.40.
Promising review: "These Virtue products actually work! They repair hair and make it feel fuller and softer, and you only have to use a little to get the benefit. Even washing two to three times a week works. This is my new shampoo, conditioner and oil." —Carol Carrozza
Get it from Amazon for $38.
Promising review: "Magic, I swear this stuff is made from unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark dark brown to very very blonde so I could add funky colors), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work." —shel.b.phd
Get it from Amazon for $28.
Promising review: "This stuff has changed my hair game. I have excessively bleached hair. But this stuff is so great to my hair it has returned it to a soft, healthy, silky feeling. My regime is wash, condition for a while or use a protein treatment, let it dry till it's damp then I run like two to three pumps through my hair (I have long thick hair) and work it into the bleached parts. I dry and then add a little more after. I also add more before curling my hair to protect it from heat damage. The amount you get for the price is astonishing, considering most hair oils are less product for like twice as much. Buy it: works great, smells great, feels great." —Eva
Get it from Amazon for $18.
The Inverse Hair Kit comes with one set of ice cores, a handle, carry bag, and ice mist.
Promising review: "I have religiously used my Inverse for years now and it has made a real difference to my hair condition. I would probably find it a bit hard to live without it now! I have a lot of hair (I’ve been told enough for two people!) and ever since I was a teenager, I have had some patches of very frizzy and coarse hair that I could never tame properly. I have tried lots of expensive conditioners, masks, oils, and taming products to no avail. I have even resorted to just chopping chunks of my hair off in frustration on occasions! Fairly soon after trying out the Inverse, the patches of hair that have caused me frustration over the years have become far less problematic and have grown longer and stronger than ever before." —Linda L.
Get it from Amazon for $124.99.
This product comes out like a cream and turns into a serum once applied to hair.
Promising review: "I have fine, dry, curly hair and live in a high heat/humidity location. A dime size dot of this stuff on wet hands, worked into wet hair leaves my hair feeling like hair rather than a Brillo Pad! Sometimes, I end up working in some styling gel to get volume or definition. I have to say I'm impressed with this stuff." —leeharrison
Get it from Amazon for $28.
Promising review: "I have had my eye on this product for about a year. I saw great reviews but was hesitant to buy it because it’s not “curly girl friendly”. I ended up getting it after running out of my last oil and it’s AMAZING. It doesn’t make my hair greasy and my hair looks shiny and is so soft. I can’t wait to see how it helps my damage in the long run." —EliseKush
Get it from Sephora for $28.
Note: Reviews have been edited for length and/or clarity.