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    25 Hair Products Seen On TikTok That Actually Live Up To The Hype

    TikTok might just become my new hairstylist.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Denman Hair Brush cuts styling time in half because it detangles and shapes curls at the same time! The evenly spaced bristles ensure you always have a head of perfectly sculpted spirals.,

    Promising review: "I love this brush! I ordered because I saw a Youtube video of a girl with curly hair using it, and her curls came out amazing! I always do wash-and-gos, and I usually would only brush/comb my hair in the shower style it once I was out, but sometimes if I waited a little longer to style it, my hair would get dry and frizzy. It would be almost impossible to get my curls defined without getting back in the shower. With this brush, now all I have to do it spray my hair with water, put product in it, and comb it through with this brush, and my curls are poppin'! My image shows before and after use of the brush about 30 minutes after getting out of the shower. The brush is also very sturdy and you can take rows out if you want a looser curl!" —Kirstie

    Get it from Amazon for $19.95 (available in three styles and eight colors).

    Check out this TikTok by @makenzieandmalia!

    2. It's A 10 Miracle Leave-In Product contains sunflower seed, green tea leaf extract, and silk amino acids that wrap around your strands to help repair them. The mixture seals split ends, moisturizes dry hair, acts as a heat protectant, and absorbs quickly so it won't weigh your hair down.

    Reviewer holding product while showing off hair

    Promising review: "I love this product! It makes my hair so soft and shiny! I spray four to six pumps into my hand and distribute it evenly in my towel dried hair (damp). It cuts down on the frizziness when feel like air drying my hair. If I feel like styling my hair, this product helps product against the heat from the air dryer and the flat iron. I also apply a very small amount (one pump) to my styled hair to tame fly always. One more thing, I prefer to spray the product onto my hand because then I can see how much is going on my hair. I also rub my hands together so the product is evenly distributed on my hands and it makes applying much easier." —K. M. Saunders

    Get it from Amazon for $27.42+.

    Check out this TikTok by @roanmclean!

    3. Aztec Secret Indian Healing Clay is destined to become your holy grail hair mask — and with over 29,000 + reviews, you won't be alone. Just mix this 100% natural calcium bentonite clay with apple cider vinegar for a clean that digs deep to remove impurities and buildup from your scalp and strands.,

    The Aztec Healing Clay can also be used as a face mask that's great for people with oily skin and hyperpigmentation. Combine the powder with apple cider vinegar.

    Promising review: "I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar. It’s messy, and takes forever. But for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina

    Get it from Amazon for $14.95+.

    Check out this TikTok by @maya_daguchi!

    4. Mielle Pomegranate & Honey Leave-In Conditioner creates juicy, frizz-free curls that smell ~ahmazing.~ The delicious pomegranate extract, orange fruit oils, and seed butter scent basically doubles as perfume.

    Model holding bottle in hand

    Promising review: "I LOVE, LOVE, LOVE this product. It has been a week now and I can see and feel a difference. My hair is softer, more manageable, curls more defined, and it smells AMAZING!" —Patricia E.

    Get it from Amazon for $12.99.

    Check out this TikTok by @sonderyoyo!

    5. Kristin Ess Rose Gold Temporary Tint delivers a dose of bold, beautiful color to hair — no commitment (or bleaching!) required. Spray it on wet or damp tresses and enjoy a fun look that will last through at least one to three shampoo sessions., Amazon

    Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose gold pink hair, so beautiful." —Lee

    Get it from Amazon for $11.98+.

    Check out this TikTok by @leeleeslimthick!

    6. Aunt Jackie's Flaxseed Gel solves a common problem in the natural hair community — how to achieve curls that are 1. defined, 2. soft, and most importantly 3. don't shrivel up! The answer is packed into this generously sized tub all for under $13 bucks.


    Promising review: "This is the holy grail for moisture absorption, hair clumping without tangling, and defined curls! I'm SICK over how amazing my hair looks PRIOR to me adding the Flaxseed gel! I have 4c hair primarily and 4b at my hairline in the back and at other random places on my head. I've been a product junkie and nothing except Ecostyler would define my curls but NEVER on this level Girl my hair from root to end remain defined for beyond 7 days! That doesn't happen with my wash and go EVER! I'm a product junky and have bought every new poduct designed for 4c hair and my graveyard has no room for new products that promised the world and NEVER delivered!" —Batchelorette

    Get it from Amazon for $12.99.

    Check out this TikTok by @lovetaea!

    7. Kenra Platinum Blow-Dry Spray aims to cut down heat-styling time by 50%, condition hair, and tame frizz. Based on their 12,000+ positive reviews and TikTok hype, it looks like they've achieved their goal. TL;DR: If you're in the market for a triple-threat thermal protectant, add this to your cart.,

    Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on you hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quit a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15" from my head and spray the top, both sides and the back once, the rub it in with my hands. Perfect!" —Janice C. Henderson

    Get it from Amazon for $35.

    Check out this TikTok by @laurenyarbrough7!

    8. Cantu Coconut Curling Cream repairs heat damaged curls! The thick formula is infused with silk amino acids and 20 moisturizing butters and oils that will saturate your strands and spring them back into shape.,

    Promising review: "This product changed my life. Before I found out about Cantu, I had heat damaged, dry, lifeless hair AND I was spending $15–$20 on ineffective products, hoping something would help me like my hair. Then I found this online and decided to give it a try. I’m so happy I did because it gave me so much confidence in my 3c/4a curls!" —EJ

    Get it from Amazon for $5.66.

    Check out this TikTok by @cecilialaulanne!

    9. Heeta Wet and Dry Hair Scalp Brush massages and deeps cleans your roots. The gentle rubber spikes can remove dandruff, relieve itching, and stimulate your scalp (which can promote hair growth).

    Promising review: "This product is now an imperative part of my hair routine. Leaves my scalp feeling cleaner than shampooing alone. I was wary of the material, thinking it would snag and tug my hair out, but it slides right through. Awesome, awesome, awesome, so much so I had to get one for my husband! Got a set for my dogs too. It's helped them relax during bath time now and helps with their undercoats. 10/10 for sure." —Alexis

    Get a two-pack from Amazon for $8.58 (available in eight styles).

    Check out this TikTok by @kaylalandriault!

    10. Bestool Detangling Brush is a gift from the gods for those of us who have shed a tear or two during the detangling process. It has a unique design and ergonomic shape that allows for a painless hair-smoothing process with minimal hair loss involved.,

    Promising Review: "This product is amazing! I learned about it after extensively scouring the web for the best detangling comb. After one use, I’m convinced it may be the most transformational element in the detangling process for my and my daughters’ hair. My 11-year old didn’t even realize I was comb detangling her hair when it was her turn until she heard me singing the product’ praise. It is so important to have a product like this on the market for those with 4c hair looking to maximize the length and strength of our hair; the detangling process often feels like a hindrance to this goal. Recommending this product to everyone!" —Customer

    Get it from Amazon for $6.29 (available in five colors).

    Check out this TikTok by @achristian96!

    11. Elizavecca CER100 Collagen Coating Hair Protein Treatment reverses heat damage by coating your strands with a blend of ceramides and collagen. The duo also protects your mane from damage caused by harmful relaxers, dyes, and bleach — if you switch up your look just as often as your underwear, you're going to want to stock up on this miracle in a bottle.

    Bek O'Connell / BuzzFeed

    Promising review: "I love this hair treatment. I went to the salon a few months ago and had a Japanese Silk Magic Straight Perm and Brazilian Keratin treatment done. My hair is very damage from all of the bleaching, coloring and chemical treatments and I iron my hair two to three times a week. I use this collagen treatment for overprocessed hair about one to two times a week and I can really see the difference. My hair is noticeably less frizzy after air drying and it feels moisturized, soft and silky. It also smells really nice. It's a small bottle, but a little goes a long way on my hair which is mid-bicep length." —Narina A.

    Get it from Amazon for $6.71.

    Check out this TikTok by @selfcare__shop!

    12. Flexible Curling Rods give fabulous waves sans the harm that you'd get from using a hot curling iron (bye bye heat damage!) — just roll your wet or dry hair into the rods for a few hours. These are soft and comfortable enough to wear overnight *or* during the day.

    Promising Review: "Tried these for the first time yesterday. They were super easy to use, not horrible to sleep on and easy to take out. Curls were full and fell nicely. I didn't have to untangle hair or pull to get these rods out. Please know I am a 30 something year old who has no hair skill at all so these are great for women like myself who throws their hair in a ponytail and goes because they lack skill." —Alyce Heifner

    Get it from Amazon for $12.99.

    Check out this TikTok by @jusserin!

    13. Verb Ghost Oil acts as a tiny hairstylist in a tube when you need a touch-up but can't get to the salon. This lightweight oil refreshes your hair, adds shine, and tames frizz without making your strands look or feel greasy.,

    Promising review: "This stuff has changed my hair game. I have excessively bleached hair. But this stuff is so great to my hair it has returned it to a soft, healthy, silky feeling. My regime is wash, condition for a while or use a protein treatment, let it dry till it's damp then I run like two to three pumps through my hair (I have long thick hair) and work it into the bleached parts. I dry and then add a little more after. I also add more before curling my hair to protect it from heat damage. The amount you get for the price is astonishing, considering most hair oils are less product for like twice as much. Buy it: works great, smells great, feels great." —Eva

    Get it from Amazon for $18.

    Check out this TikTok by @kmwhetstone!

    14. L’Oreal Paris Elvive 8 Second Wonder Water revamps your hair quicker than you can say "abracadabra!" This rinse out treatment uses a blend of moisturizers and amino acids to reverse damage in seconds, making your tresses feel light as a feather while looking shiny and feeling silky.,

    Promising Review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $8.97.

    Check out this TikTok by @wanderer5617!

    15. Funan Hair Finishing Stick tames flyaways that refuse to cooperate. This petite stick fits in a purse or pocket for your convenience — just pop it out to instantly slick back and moisturize unruly strands without weighing your hair down.

    Promising review: "I have very curly hair and always have fly aways. With the humidity, they are much worse. I used this product and my fly aways stayed down all day, even after a run in 90 degree weather. I definitely recommend this product to anyone who wants to keep their fly-aways controlled!" —Sarah Lonneman

    Get it from Amazon for $5.49.

    Check out this TikTok by @nononess!

    16. CHI Spin N Curl takes a page out of The Jetson's book by allowing you to curl your hair in an instant without doing any work. Drop a section of your hair into the rotating barrel and it'll be curled to perfection in just a few seconds.


    Promising review: "I am in love with this gadget! I’ve always used curling irons, but this is so much better. For me, I don’t have to be as mindful of how I’m wrapping my hair in the curling iron to avoid that antiquated style of overly curled hair. I love that the heated part is completely inside the barrel, so no worries about burning my fingers. It’s very quick to heat up - under a minute. You can easily adjust the settings for heat or how long you want the hair in the barrel before it beeps. Even if the unit hasn’t beeped and you want to release your hair sooner, you just pull it out. It won’t let your hair get stuck inside. If you try to put too much inside or the hair is too tangled to start, the iron beeps and stops pulling the hair inside. I have pretty thick hair and still have been able to pull in reasonable sections of hair. I’m able to curl my entire head of thick hair in about 10 minutes." —Blondie

    Get it from Amazon for $70.68+ (available in six colors).

    Check out this TikTok by @kirstennnk!

    17. Olaplex Hair Perfector No 3 works like a time machine to repair your back to its glory days. The formula works beneath the cuticle to smooth and strengthen the feel and appearance of your strands.,

    Promising review: "Magic, I swear this stuff is made from unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark dark brown to very very blonde so I could add funky colors), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work." —

    Get it from Amazon for $28.

    Check out this TikTok by @beckieeaves!

    18. The Inverse Hair Kit deep conditions and eliminates frizz using cold air which, according to the brand, strengthens strands and allows it to retain moisture better. So, with consistent use of this sub-zero flat iron, your hair should become much healthier.

    Inverse Hair

    The Inverse Hair Kit comes with one set of ice cores, a handle, carry bag, and ice mist.

    Promising review: "I have religiously used my Inverse for years now and it has made a real difference to my hair condition. I would probably find it a bit hard to live without it now! I have a lot of hair (I’ve been told enough for two people!) and ever since I was a teenager, I have had some patches of very frizzy and coarse hair that I could never tame properly. I have tried lots of expensive conditioners, masks, oils, and taming products to no avail. I have even resorted to just chopping chunks of my hair off in frustration on occasions! Fairly soon after trying out the Inverse, the patches of hair that have caused me frustration over the years have become far less problematic and have grown longer and stronger than ever before." —Linda L.

    Get it from Amazon for $124.99.

    Check out this TikTok by @silverjunevintage!

    19. Pureology Style + Protect Shine Bright Weightless Hair Taming Serum brightens hair that's become dull and dry after countless shampoo sessions, sun-, and heat damage. This brings your mane back to life without any water — just use a pea-sized amount when and where you need it on dry hair and style as usual.


    This product comes out like a cream and turns into a serum once applied to hair.

    Promising review: "I have fine, dry, curly hair and live in a high heat/humidity location. A dime size dot of this stuff on wet hands, worked into wet hair leaves my hair feeling like hair rather than a Brillo Pad! Sometimes, I end up working in some styling gel to get volume or definition. I have to say I'm impressed with this stuff." —leeharrison

    Get it from Amazon for $28.

    Check out this TikTok by @elysaurkiel!

    20. Wild Growth Hair Oil strengthens chemically treated strands to prevent split ends that can cause hair breakage. The formula protects your hair and allows it to retain length. Some reviewers saw significant results in just a few months!,

    Promising review: "This product has made my hair grow over five inches in the last few months! I think it's worth the hype. I've seen amazingly healthy results. My skin and nails are so beautiful as well. My boyfriend uses it on his beard and he loved his results as well. We both love the earthy, natural smell too." —Almeta Calhoun

    Get it from Amazon for $8.53.

    Check out this TikTok by @realtorianna!

    21. Virtue Smooth Shampoo cleanses and replenishes dry, brittle strands whether you have straight, wavy or curly hair. A little goes a long way but one whiff of the delightful citrus, lavender, and mint scent might tempt you to use the whole bottle in one session.


    Promising review: "These Virtue products actually work! They repair hair and make it feel fuller and softer, and you only have to use a little to get the benefit. Even washing two to three times a week works. This is my new shampoo, conditioner and oil." —Carol Carrozza

    Get it from Amazon for $38.

    Check out this TikTok by @llitvinovaa!

    22. Hot Tools One Step Dryer Volumizer delivers a salon-worthy blowout for a fraction of the cost. It pays for itself after just one use because it cuts blow-drying time in half *and* doesn't require a round brush.

    Promising review: "First, let me start off with saying I have always HATED styling my hair. I’m not good at it and it takes WAY too long to do. My hair is fluffy/frizzy, and I have a lot of it. It takes me about 20–25 minutes to dry it with a normal blow drier. When I’m done with drying, it’s normally so frizzy and crazy that I MUST flat iron, or else it looks like I just woke up. Flat ironing would take me another 20 min or so, so we’re looking at 45 min total to do my hair. Nope. I don’t have the time or patience for all that, unless I’m going out at night. And then I discovered this Hot Tools miracle. I’ve only been using this a little less than a week, but it’s changed my hair life and I am telling all my girlfriends. It’s reduced my time from 45 minutes to 10. TEN!! Not only that, I don’t have to flat iron my hair, which saves time and heat exposure to my fine hair. The end result is SO smooth." —BayAreaShopper

    Get it from Amazon for $52.52.

    Check out this TikTok by @deecastle!

    23. Eco Style Olive Oil Gel slicks down strands so well, it'll look painted on. You'll get shiny hair and a strong hold that'll stay put all day long without flaking.,

    Promising review: "I finally understand why this gel is very popular. Most edge control gels do not hold down my edges, but when I used this gel, even before putting a scarf on, my edges were down. My edges laid down so well that sometimes I didn't even bother with the scarf. At the end of the day, my edges are not the way they looked in the morning, but they aren't looking crazy like they do without the gel. I originally bought this gel for my wash and go styles, but have yet to come around to it. This gel does not leave white flakes or make my hair hard when I use. My friend with 4c hair even used a little bit for her edges and it worked better than the $20 jar of something else that she bought" —cheeech

    Get it from Amazon for $4.65.

    Check out this TikTok by @fatoubd_00!

    24. Bed Head Wave Artist delivers deep beach waves to give everyone major hair envy. The ceramic-coated iron heats up to 400 degrees to give every strand some seriously sculpted ripples without any frizz or friction.

    Promising Review: "I'm always skeptical on new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. It took me about 15 minutes to wave all my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days. The one trick is finding out how to style it the way you want, for the look you want. A great tip I learned is to flip the tool each time you use it on a section to alternate the way the waves face, it makes the waves look more natural! I highly recommend." —Ana V

    Get it from Amazon for $29.99.

    Check out this TikTok by @kenz_kaye!

    25. Olaplex No. 7 Bonding Oil acts as your hairs own personal security guard by protecting it from sun damage and frizz, all while preserving your natural or dyed hue. Plus, it's lightweight and works on a variety of hair types.


    Promising review: "I have had my eye on this product for about a year. I saw great reviews but was hesitant to buy it because it’s not “curly girl friendly”. I ended up getting it after running out of my last oil and it’s AMAZING. It doesn’t make my hair greasy and my hair looks shiny and is so soft. I can’t wait to see how it helps my damage in the long run." —EliseKush

    Get it from Sephora for $28.

    Check out this TikTok by @kghair0!

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    The reviews for this post have been edited for length and clarity.

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