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    7 Sep 2016

    Vegans Are Really Upset About This Chocolate Milk Advertisement

    "Oak should retract this ad and create a dairy-free option."

    The vegan community isn't impressed with Oak's latest advertisement, which features the slogan, "hungry thirsty is pathetic, like a vegan sausage".

    Oak / Via Facebook: oakmilk

    As a result, people are now flooding the Oak Facebook page with complaints.

    Oak / Via Facebook: oakmilk
    Oak / Via Facebook: oakmilk

    Some are labelling the advertisement "stupid" and "pathetic".

    Oak / Via Facebook: oakmilk

    Others are simply calling it "disgusting".

    Oak / Via Facebook: oakmilk

    Individuals are also offering solutions, with one person suggesting that Oak should release a range of plant-based drinks.

    Oak / Via Facebook: oakmilk

    But there is also some support for the advert.

    Oak / Via Facebook: oakmilk
    Oak / Via Facebook: oakmilk
    Oak / Via Facebook: oakmilk

    Sydney local Giacinta has been vegan for two and a half years. She told BuzzFeed the main issue with the advert is that shaming veganism "just isn't funny anymore".

    Supplied / BuzzFeed

    "Vegans are constantly bombarded with images of dead animals in the form of food and TV, and now we're even having ads targeting and shaming veganism. It gets really exhausting as we're constantly told that we're the ones pushing our beliefs."

    "Oak should retract this ad and create a dairy-free option so that everyone can enjoy their brand."

    Oak / Via Facebook: oakmilk

    BuzzFeed has reached out to Oak for comment.

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