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Kmart Has Featured Models With A Disability For The First Time And People Are Loving It

"A big step forward to disability education and recognition."

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This is not a new focus for Kmart Australia, but an extension of our broader and very important focus on improving diversity within our business and truly representing our team, customers and communities that we operate in and are part of.
For me, the shoot was very respectful and engaging. They spoke to Cooper just as they would any other 11-year-old. He felt extremely welcome and proud.He still couldn't really believe he was in the catalogue! He was so excited to see himself represent Kmart and represent kids who have a disability. He is very proud of who he is including the fact he has Cerebral Palsy.