New York, NY -- June 5, 2019 -- BuzzFeed, the leading tech powered media company, announced today that Shari Cleary has joined the company as Senior Vice President of Research and Insights, overseeing all advertising analytics and data driven thought leadership for the company, effective immediately. Prior to BuzzFeed, Cleary served as Senior Vice President of Strategic Insights & Research for Comedy Central where she oversaw analytics and consumer insights across all the brand’s platforms including digital and linear. Clearly is based out of New York City and reports to Lee Brown, BuzzFeed’s Chief Revenue Officer.
Cleary joins BuzzFeed which has the largest premium brand safe video network to uncover insights that help brands create meaningful campaigns by engaging targeted audiences and driving real world action. She also spearheads BuzzFeed’s industry recognized and globally presented thought leadership that has pioneered the way marketers look at audiences and modern measurement practices. As BuzzFeed paves the path for the future of advertising and digital media, Cleary also leads efforts to establish accurate and standardized distributed measurement that is representative of cross-platform audiences.
“Shari’s deep understanding of audiences and they way they engage with content across platforms, as well as her impressive background in digital media make her the perfect choice to lead our research and insights group,” said Lee Brown, Chief Revenue Officer at BuzzFeed. “As the world becomes more connected and advertising continues to be disrupted, I’m confident her leadership and ability to tell data driven narratives will provide better insights for our partners.”
Cleary brings more than 20 years of experience in media analytics. Prior to her role as Senior Vice President at Comedy Central, she rose the ranks at Viacom, including leading the Digital Strategic Insights & Research team for the company’s Music and Entertainment Group. During that time she oversaw digital research and projections across MTV, VH1, Comedy Central, Paramount TV and TVLand’s websites, mobile apps and social media accounts. Before Viacom, she held senior research roles at Adobe Omniture and CBS, with early stints in her career at Comscore and ACNielsen. Cleary also previously served as an Executive Board Member for the Digital Analytics Association, co-founded the Media Special Interest Group, and has spoken at numerous industry conferences worldwide.
“BuzzFeed has world class data and insights that drive creativity and help design innovative and impactful campaigns for brands,” said Cleary. “I’m excited to further that work by telling data driven narratives about BuzzFeed’s hyper engaged and massive audience to inspire marketers and showcase the impact of our work.”
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through BuzzFeed Media Brands including Tasty, the world’s largest social food network; original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios; original reporting and investigative journalism through BuzzFeed News; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.