BuzzFeed’s Hit Series “Worth It” Partners With Taiwan Tourism Bureau for Three-Episode Special, “Worth It Goes To Taiwan”
The Three-Episode Special Will Illuminate Traditional Taiwanese Cuisine with a Lens of Accessibility to “Worth It” Fans Across the Globe
BuzzFeed’s hit series “Worth It” is partnering with the Taiwan Tourism Bureau for a three-episode special, “Worth It Goes To Taiwan,” which debuted Sunday, October 13 at 8:00 am PT -- watch the first episode here!
Through the partnership, “Worth It” hosts Steven Lim and Andrew Ilnyckyj and cameraman Adam Bianchi will travel through Taiwan, celebrating Taiwanese culture and visiting restaurants in Taipei, Tainan and Taichung. The trio embarks on the ultimate Taiwanese food adventure, trying delicious foods at their famous three different price points: affordable, middle tier, and luxury. At the end of the episode, the group decides which item is the most “worth it” at its given price. BuzzFeed’s “Worth It” has received 1.2 billion lifetime video views to date.
Taiwan Tourism Bureau’s expert itinerary coordinators organized travel, transportation and hotel accommodations for the “Worth It” cast and crew for ten days, and conducted outreach to several establishments featured throughout the special. The Bureau’s long-running connections with local businesses and operations provided “Worth It” with exclusive access and permissions to locations across the country.
“Taiwan’s geographic advantage provides an abundance of fresh ingredients and its historic background shapes the wide variety of dishes available, from street food and night markets to the many restaurants that serve creatively plated meals with farm/ocean-to-table ingredients. In ‘Worth It Goes to Taiwan,’ international audiences will learn about the accessibility of Taiwanese cuisine, convenient transportation throughout the cities, and lush countryside through the lens of ‘Worth It.’ We are pleased to have this opportunity to work with BuzzFeed’s most popular culinary series and are touched by the team’s strong sense of creativity, responsibility and devotion to their work,” said Brad Shih, Director of Taiwan Tourism Bureau’s Los Angeles office.
“Food has always been a cultural touchpoint — ‘Worth It’ fans have traveled the world to try the dishes featured in the series. For this special edition of ‘Worth It,’ we’re excited to expose our audience to Taiwanese culinary culture, working with the Taiwan Tourism Bureau to highlight the best the country has to offer in a fun and truly unique way,” said BuzzFeed showrunner Katie LeBlanc.
Download show art here and "Worth It" credits below:
Showrunner: Katie LeBlanc; Executive Producers: Steven Lim, Andrew Ilnyckyj, Adam Bianchi; Line Producer: Yidi Li; Post Supervisor: Avery Kotzur; Cast: Steven Lim, Andrew Ilnyckyj