BuzzFeed Japan is proud to announce Scott Mackenzie as its new CEO. Mackenzie will lead BuzzFeed’s operations in Japan, which is a joint venture with Yahoo Japan Corporation, and is responsible for the over all growth and success of the company, including BuzzFeed’s advertising business, video business and franchises such as BuzzFeed News and Tasty Japan.
The appointment marks a return to Japan for Mackenzie, who previously spent six years in Tokyo with NBCUniversal’s Universal Global Networks and Universal Pictures International Entertainment groups. In 2014, Mackenzie relocated to Singapore, where he was VP of Channels, Asia for the Networks group. During this time, he executive produced a number of hit local reality series, as well as E! News Asia. Most recently, Mackenzie has worked with Universal Music Singapore/Malaysia, developing content for film and TV. After starting his career with MTV in New York, he later moved on to assignments with MTV in Berlin and Seoul, where he served as Head of Programming. Mackenzie has a Master’s Degree from Harvard University and a Bachelor’s degree from the University of Pennsylvania.
“We’re thrilled to have Scott join BuzzFeed Japan. He brings a wealth of experience from across the Asian media and entertainment landscape, and a deep knowledge of the Japanese marketplace. We’re excited to see all Scott and the BFJ team will do together.” – Jonah Peretti, CEO, BuzzFeed
“BuzzFeed is a fantastic brand that has an unparalleled ability to create sharable content. I’m very excited to step into this new role and look forward to working with the team to continue growing the business in Japan.” – Scott Mackenzie, CEO, BuzzFeed Japan
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through BuzzFeed Media Brands including Tasty, the world’s largest social food network; original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios; original reporting and investigative journalism through BuzzFeed News; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.