Known for nearly six years as the web's best source of social content, Buzzfeed is changing course. Over the past six months, the site has expanded into original content creation; launching several new verticals and hiring a slew of seasoned bloggers and writers to staff them - all while maintaining their original ethos of posting content people want to share. Part of this change in direction involves a new way of thinking about online advertising and - more specifically - branded content.
Join David-Michel Davies, Executive Director of The Webby Awards and Chairman of Internet Week NY, for a conversation with Jonah Peretti and Jon Steinberg about Buzzfeed's place on the web as a content producer and vehicle for branded content.
The Webby Sessions is a series of daily panels and discussions curated by The Webby Awards. Presented by the leading international award honoring excellence on the web, The Webby Sessions is designed to provoke and inspire by highlighting the best of the web from Webby winners, judges, and friends.
Speakers: Jonah Peretti, Co-Founder of Buzzfeed Jon Steinberg, President of Buzzfeed Moderator: David-Michel Davies, Chairman of Internet Week NY/Executive Director of The Webby Awards