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SXSW - "The Big Power Shift In Media" - Austin - March 12, 2013

Speaker: Jonah Peretti, Founder & CEO, BuzzFeed 12:30 pm - 1:30 pm Austin Convention Center Exhibit Hall 5 500 E. Cesar Chavez St

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When SXSW Interactive began, blogging was new, people still sent email

forwards, and print media stocks were at record highs. The South By

crowd knew a big change was coming but the rest of the world didn't.

Now the change is here for everyone. We're in the midst of the big

shift from portals, to search, to social. Facebook, Twitter, and the

social web are mature and content spreads faster and further than ever

before. Owning the printing press or the broadcast pipe matters less

and less in a world where creating content people love to share is the

key to success.

Jonah Peretti, BuzzFeed CEO and Founder will discuss the next wave of innovation in media. He will share practical advice on how your ideas can spread to millions of people and how your business can adapt to a world where social is the biggest growth engine, banner ads are dying, and Facebook and Twitter have become the new starting point for news, entertainment and culture.