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Social Media Week - "Keynote: Jonah Peretti, Founder And CEO Of BuzzFeed On The Future Of Sharing" - New York - February 16, 2012

Hosted by: Breaking News Category: Media & Entertainment Location: Art & Culture Content Hub at Hearst Magazines

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About the keynote:

The Future of Sharing

The rise of social platforms and content sharing is driving a major shift in the media industry. Increasingly, people are getting ALL their media through the social web: cute animals, breaking news, personal updates, branded content, humor, jokes, music and entertainment are all mixed together in a single interface. Social has become the new starting point for publishing and advertising. Join Jonah Peretti, Founder and CEO of BuzzFeed, as he explains how the industry has shifted from portals, to search, to social, and more importantly, how you can thrive in this radically different media environment.

About Jonah Perretti:

Jonah Peretti is Founder and CEO of BuzzFeed, the first true social news organization that provides a pioneering mix of breaking news, entertainment and shareable content. Mr. Peretti, known for creating viral hits, tracking online social behavior and building technology to amplify buzz is also a co-founder of The Huffington Post. He has been called a “viral marketing hotdog” by the New York Times, “the poster boy of guerilla media” by AlterNet and a “computer-whiz” by The New Yorker. Fast Company named Mr. Peretti one of the “New Faces of Social Media” and Business Insider listed him as one of the “11 Rising Tech Stars to Watch in 2012.”

Mr. Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. His work has been covered by Time, the Economist, Fortune, and Business Insider and he has appeared as a guest on the Today Show, Good Morning America and CNN.

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