Ever wonder what makes some content go viral while others fall flat? BuzzFeed and Translation present "Social Sharing that Matters" – a look at the psychology of sharing and how to create the right content to increase social engagement.
Akeelah Kuraishi, VP Central Region at BuzzFeed, Marcus Collins, Director of Social Engagement at Translation, and Chaucer Barnes, Director of Context Strategy at Translation, will discuss the secret sauce of sharable content and how brands, like State Farm, have harnessed powerful content to create cultural contagion.
BuzzFeed is credited for some of the web's hottest, most buzz-worthy content—the kinds of things you'd want to pass along to friends. Translation has cracked the code when it comes to bringing that kind of elusive word-of-mouth to brands like State Farm, by demonstrating the personal service and expertise of State Farm through creative storytelling to create meaningful social engagement.
Akeelah Kuraishi, BuzzFeed, VP Central Region
Marcus Collins, Translation, Director of Social Engagement
Chaucer Barnes, Translation, Director of Context Strategy