“To Pay or Not to Pay: The Question of Hybrid Media Opportunities”
Your Session ROI
Evolve standard story pitching with hybrid media approaches leveraging paid, earned and owned media.
Negotiate ad fees that will bolster your bottom line.
Enhance existing social media programs with a matrixed approach, drawing on heat from ads, traditional placements and email marketing programs.
While “pay for play” is still a hotly contested topic in communications circles, this session panel evaluates how a new media hybrid of earned, owned and paid media — “native advertising” — can strategically build results.
- The death toll from Italy's earthquake rose to 247 people amid efforts to dig out residents still trapped in rubble.
- Brexit leader Nigel Farage drew parallels between British citizens' vote to leave the European Union and some Americans' support for Trump.
- US Soccer suspended Hope Solo for 6 months after she called Sweden's team "cowards" during the Rio Olympics ❌⚽️