“To Pay or Not to Pay: The Question of Hybrid Media Opportunities”
Your Session ROI
Evolve standard story pitching with hybrid media approaches leveraging paid, earned and owned media.
Negotiate ad fees that will bolster your bottom line.
Enhance existing social media programs with a matrixed approach, drawing on heat from ads, traditional placements and email marketing programs.
While “pay for play” is still a hotly contested topic in communications circles, this session panel evaluates how a new media hybrid of earned, owned and paid media — “native advertising” — can strategically build results.
- Caitlyn Jenner told President Trump his administration's rollback of protections for transgender kids was a "disaster" 😳
- A Kansas man shot three people after allegedly yelling "get out of my country." He believed two of the victims were Middle Eastern, however they were not.
- The substance used to assassinate the half-brother of North Korea's leader has been identified as VX nerve agent, a chemical listed as a weapon of mass destruction.
- Recreational marijuana needs "greater enforcement" of federal law, said Spicer, pitting the White House against eight states that legalized its use.