PRSA 2013 Digital Impact Conference - "To Pay Or Not To Pay: The Question Of Hybrid Media Opportunities" - New York, June 27, 2013
Speaker: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 4:15pm - 5:15pm New York Hilton Midtown 1335 Avenue of the Americas June 27, 2013
"To Pay or Not to Pay: The Question of Hybrid Media Opportunities"
Your Session ROI
Evolve standard story pitching with hybrid media approaches leveraging paid, earned and owned media.
Negotiate ad fees that will bolster your bottom line.
Enhance existing social media programs with a matrixed approach, drawing on heat from ads, traditional placements and email marketing programs.
While "pay for play" is still a hotly contested topic in communications circles, this session panel evaluates how a new media hybrid of earned, owned and paid media — "native advertising" — can strategically build results.