“To Pay or Not to Pay: The Question of Hybrid Media Opportunities”
Your Session ROI
Evolve standard story pitching with hybrid media approaches leveraging paid, earned and owned media.
Negotiate ad fees that will bolster your bottom line.
Enhance existing social media programs with a matrixed approach, drawing on heat from ads, traditional placements and email marketing programs.
While “pay for play” is still a hotly contested topic in communications circles, this session panel evaluates how a new media hybrid of earned, owned and paid media — “native advertising” — can strategically build results.
- Donald Trump's home near Washington, DC has security cameras inside and out, monitored from New York, insiders say.
- The hair vitamins promoted by the Kardashians make "largely inaccurate" nutrient claims, according to lab tests.
- Donald Trump accused former Miss Universe Alicia Machado of being in a sex tape, calling her "disgusting." He's appeared in a softcore porn.