How to Work With the Media to Publish and Promote Your Content
The rise of content marketing and the pressure on media brands to produce revenue has changed the dynamic between PR and publishers, editors and journalists. You’ll learn how to pitch your content to the media and forge partnerships that both advance your business goals and help protect the reputation of the media outlets you’re working with. We’ll also find out from the media side how content marketing has changed the separation of church and state and about media’s overall perceptions of content marketing.
Lauri Baker, Head of Branded Content, The Huffington Post
Eric Harris, EVP of Business Operations, BuzzFeed
Newell Thompson, Vice President, Content Marketing & Strategies, Time Inc. News & Sports
- A Trump official says the campaign has "three major voter suppression operations underway."
- RIP — Vine says it's discontinuing its mobile app, effectively ending the 6-second video service 💀
- The Obama administration delayed trans workers' protections for years after a landmark civil rights decision 🔎🌈
- Apple is expected to unveil a handful of updates to its Mac line today, including a new MacBook Pro📱 🍎