How to Work With the Media to Publish and Promote Your Content
The rise of content marketing and the pressure on media brands to produce revenue has changed the dynamic between PR and publishers, editors and journalists. You'll learn how to pitch your content to the media and forge partnerships that both advance your business goals and help protect the reputation of the media outlets you're working with. We'll also find out from the media side how content marketing has changed the separation of church and state and about media's overall perceptions of content marketing.
Speakers
Lauri Baker, Head of Branded Content, The Huffington Post
Eric Harris, EVP of Business Operations, BuzzFeed
Newell Thompson, Vice President, Content Marketing & Strategies, Time Inc. News & Sports