Performance Marketing Insights - London, October 29, 2013
Speaker: Will Hayward, VP Advertising Europe, BuzzFeed 9:00-9:50AM Westminster Plaza Park, London, UK
Changing Consumer Behaviour & Technology in a Multi-Channel World
Moderated by Neil Ranatunga
Will Hayward, BuzzFeed
Ilicco Elia, DigitasLbi
Angie Goodchild, TopCashback.co.uk
Neil Ranatunga, Tradedoubler
Rapidly changing technology is affecting consumers' traditional path to purchase, influencing and disrupting their decision making process and blurring the lines between online and offline.
Join our panel as they debate the pros and cons of today's latest technology innovations that are integrating consumers within multiple channels.
How can these technologies be fully leveraged? What's next? And how can you future-proof your business in the face of such disruption?