PaidContent - "The Future Of Native Advertising: Blurring Ads And Content" - New York - April 17, 2013
panelist: Jon Steinberg, President & COO, BuzzFeed 2:20 pm - 2:50 pm Time & Life Building 1271 Avenue of the Americas (btw. 50th & 51st Streets) New York, NY 10020
The rise of the web, and specifically the mobile web, are forcing companies to change the way they think about advertising. Traditional banner advertising is becoming less and less useful -- but what will replace it? We look at how some innovators are approaching this challenge and the potential of native advertising.
Charlie Warzel - Staff Writer, Adweek Magazine
Lewis D'Vorkin - Chief Product Officer, Forbes Media
Kyle Monson - Partner and Chief Creative, Knock Twice
Jon Steinberg - President and COO, BuzzFeed