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PaidContent - "The Future Of Native Advertising: Blurring Ads And Content" - New York - April 17, 2013

panelist: Jon Steinberg, President & COO, BuzzFeed 2:20 pm - 2:50 pm Time & Life Building 1271 Avenue of the Americas (btw. 50th & 51st Streets) New York, NY 10020

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The rise of the web, and specifically the mobile web, are forcing companies to change the way they think about advertising. Traditional banner advertising is becoming less and less useful -- but what will replace it? We look at how some innovators are approaching this challenge and the potential of native advertising.

Moderated by:

Charlie Warzel - Staff Writer, Adweek Magazine

Speakers:

Lewis D'Vorkin - Chief Product Officer, Forbes Media

Kyle Monson - Partner and Chief Creative, Knock Twice

Jon Steinberg - President and COO, BuzzFeed

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