For most consumers – and many marketers – the majority of their social media activity has been text-based, with status updates and tweets being the main currency of social platforms. But in the last year, image-based social media has exploded, with services like Instagram (now owned by Facebook), Pinterest and Tumblr accounting for a lot of sharing, and a lot of buzz. Meanwhile, Facebook and Twitter have also launched brand pages that give advertisers a much more interesting visual palette to work with. How are advertisers taking advantage of image-based social? What are emerging best practices? And if your brand is not involved, what are you missing out on?
Michelle Bushneff, Social Media and Online Marketing Manager, Athleta
Teresa Caro, VP, Social Marketing, Engauge
Steve Red, President and Chief Creative Officer, Red Tettemer + Partners
Andy Wiedlin, Chief Revenue Officer, BuzzFeed