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MediaPost OMMA Social - "How To Stop Wasting Money On Social Media" - San Francisco - March 19, 2012

Speaker: Andy Wiedlin, Chief Revenue Officer, BuzzFeed 12:15 pm San Francisco Marriott Marquis 55 Fourth Street, San Francisco, CA 94103

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If you’re like most people in social marketing, you have more money to invest on social media than you used to. But more money doesn’t necessarily lead to better investment. During this OMMA Global session, panelists will discuss where they feel social media investment is often wasted, productive ways to develop a social media budget, and how to be nimble enough to reassign funds quickly, to where the real-time opportunities are.

Moderator:

Jeff Richards, Partner, GGV Capital

Panelist:

Andy Wiedlin, Chief Revenue Officer, BuzzFeed

Carla Bourque, Senior Vice President, Western Region Sales, Buddy Media

Chris Knoch, VP Client Service, Kenshoo Social, Kenshoo