If you’re like most people in social marketing, you have more money to invest on social media than you used to. But more money doesn’t necessarily lead to better investment. During this OMMA Global session, panelists will discuss where they feel social media investment is often wasted, productive ways to develop a social media budget, and how to be nimble enough to reassign funds quickly, to where the real-time opportunities are.
Jeff Richards, Partner, GGV Capital
Andy Wiedlin, Chief Revenue Officer, BuzzFeed
Carla Bourque, Senior Vice President, Western Region Sales, Buddy Media
Chris Knoch, VP Client Service, Kenshoo Social, Kenshoo
- The LAPD says it won't work with the feds on deportations — but it already does.
- UK intelligence chief says he's worried by rival countries' attempts to undermine democracy through propaganda, cyberattacks.
- The 36 victims in the Oakland warehouse fire were trapped with "no way out" in America's deadliest blaze in over a decade.
- People are mad at Jennifer Lawrence for telling a story about rubbing her butt on sacred Hawaiian rocks.