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Marketing Association Of Columbia - "Brands As Publishers" - New York - November 16, 2012

1:25 pm - 2:10 pm Caroline's on Broadway 1626 Broadway New York, NY 10019

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Panel I - Brands as Publishers

Brands are increasingly creating and publishing interesting content to engage and connect with consumers in new ways. This panel explores challenges and opportunities as brands become publishers, including communication challenges, and how new kinds of media influence where and how brands reach consumers.

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