IAB Annual Leadership Meeting - "The Natives Are Restless" - February 25, 2013
speaker: Jonah Peretti, Founder & CEO, BuzzFeed 2:30 pm - 3:30 pm The Arizona Biltmore 2400 East Missouri Avenue Phoenix, AZ 85106
Jonah Peretti, CEO and co-Founder, BuzzFeed
Meredith Kopit Levien, Group Publisher and CRO, Forbes Media
Chris Cunningham, co-Founder and CEO, Appsavvy
moderator: Andrew Essex, CEO, Droga5
On the one hand, more and more digital publishers, especially young VC-backed startups, are pushing their native formats as the solution to advertising commoditization; on the other hand native ad units by definition do not scale, and advertisers and agencies require scale to achieve economic efficiency.