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IAB Annual Leadership Meeting - "The Natives Are Restless" - February 25, 2013

speaker: Jonah Peretti, Founder & CEO, BuzzFeed 2:30 pm - 3:30 pm The Arizona Biltmore 2400 East Missouri Avenue Phoenix, AZ 85106

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confirmed speakers:

Jonah Peretti, CEO and co-Founder, BuzzFeed

Meredith Kopit Levien, Group Publisher and CRO, Forbes Media

Chris Cunningham, co-Founder and CEO, Appsavvy

moderator: Andrew Essex, CEO, Droga5

On the one hand, more and more digital publishers, especially young VC-backed startups, are pushing their native formats as the solution to advertising commoditization; on the other hand native ad units by definition do not scale, and advertisers and agencies require scale to achieve economic efficiency.