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Florida Governor's Conference On Tourism - Orlando, September 12, 2013

Speaker: Josh Smith, Southeast Sales Director, BuzzFeed 2:00-3:15 pm Loews Royal Pacific Resort Orlando, FL

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Sharing Your Story in a Changing Media Landscape

How does a brand make its message memorable? Is a quality product enough? As a vacation destination, Florida already is the world leader by many measures. How do we keep that story fresh and resonant? Our media panelists share how they and their organizations strive to stay current.

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