Digital Content Strategies Conference - “Mastering The Content Strategy Lifecycle” - San Diego, CA - March 13, 2013

speaker: Jonathan Perelman, Vice President of Agency Strategy and Development, BuzzFeed 4:15 pm PST Marriott La Jolla 4240 La Jolla Village Drive La Jolla, CA 92037

Mastering the Content Strategy Lifecycle

In an over saturated online world where brands have to compete for the consumers’ attention, the rate of success is often times unpredictable and sporadic. How can marketers develop a content strategy that is creative, compelling, engaging and most of all shareable. Jonathan Perelman, Vice President of Agency Strategy and Development, BuzzFeed will show how brands can become their own publishers and create a winning strategy for branded content that yields results.

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