Mastering the Content Strategy Lifecycle
In an over saturated online world where brands have to compete for the consumers' attention, the rate of success is often times unpredictable and sporadic. How can marketers develop a content strategy that is creative, compelling, engaging and most of all shareable. Jonathan Perelman, Vice President of Agency Strategy and Development, BuzzFeed will show how brands can become their own publishers and create a winning strategy for branded content that yields results.