3:45 p.m.: Branded Content: Does it Work?
Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video — and what is the best approach? Hear from a brand that has gotten it right.
Moderator: Giselle Abramovich-Tsilrulnick, senior editor-brands, Digiday @GAbramovich
Marcy Smith, vp marketing, Experian @experian
Andy Wiedlin, chief revenue officer, Buzzfeed @acwiedlin
- Donald Trump slammed the CIA after reports that the agency believes Russia used hacks to try to help him win.
- Rudy Giuliani is no longer being considered for a position in the Trump administration. Trump says the former NYC mayor withdrew his name.
- South Korean President Park Geun-hye has apologized for negligence after lawmakers impeached her over a corruption scandal.
- The world's oldest known breeding seabird just laid another egg. Her name is Wisdom and she's 66 🐦