Digiday - Video Upfront - "Branded Content: Does It Work?" - Los Angeles - April 19, 2012

Speaker: Andy Wiedlin, Chief Revenue Officer, BuzzFeed 3:45 pm SLS Hotel Beverly Hills 465 S. La Cienega Blvd. Los Angeles, CA

3:45 p.m.: Branded Content: Does it Work?

Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Hear from a brand that has gotten it right.

Moderator: Giselle Abramovich-Tsilrulnick, senior editor-brands, Digiday @GAbramovich

Speakers:

Marcy Smith, vp marketing, Experian @experian

Andy Wiedlin, chief revenue officer, Buzzfeed @acwiedlin