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Business Insider's Social Media Analytics Conference - New York - November 1, 2011

"Measuring Virality: What Works, When" Jonah Peretti, CEO, BuzzFeed 2:25 pm Helen Mills Theater 137 W. 26th Street

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How do you come up with cool ideas destined to become viral?

This is the ultimate question for marketers.

Buzzfeed founder Jonah Peretti gave an awesome presentation about creating viral content at our Social Media Analytics conference this month.

His team got their inspiration from the popular planking movement and came up with strategies on how to develop ideas into viral campaigns.

As a result, horsemaning or fake beheading (a popular way to take photos in the 1920s) was revived, and razorbombing was born.

Watch the hilarious presentation below.

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