How do you come up with cool ideas destined to become viral?
This is the ultimate question for marketers.
Buzzfeed founder Jonah Peretti gave an awesome presentation about creating viral content at our Social Media Analytics conference this month.
His team got their inspiration from the popular planking movement and came up with strategies on how to develop ideas into viral campaigns.
As a result, horsemaning or fake beheading (a popular way to take photos in the 1920s) was revived, and razorbombing was born.
Watch the hilarious presentation below.
Read more: http://www.businessinsider.com/jonah-peretti-buzzfeed-new-planking-strategy-2011-11#ixzz1nsodIhrZ
- A luxury event called Fyre Festival has turned into a total shitshow. "I think the festival took on a life of its own," the event's co-founder said 😱
- American Airlines gave workers a raise — to the highest pay in the industry — and Wall Street is furious. The company's stock has been falling since Thursday.
- The new leader of Marine Le Pen's National Front party in France has stepped down amid accusations of Holocaust denial.
- We found an average of about one false statement per day from Trump and his aides throughout the president's first 100 days in office 💯