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Turbo Charge Word-of-Mouth Marketing - BuzzFeed Presents Social Publishing Secrets for Building a Better Brand
The emergence of social publishing platforms like Facebook and Twitter have empowered marketers, for the first time, to create true word-of-mouth marketing campaigns with scale. Recent industry studies show that digital ad revenue hit an all time record high in the first Quarter of 2012 and Facebook's new ad units, Sponsored Stories increased Facebook's overall ad performance. Andy Wiedlin, Chief Revenue Officer at BuzzFeed will show how branded content is the best way for brands to create compelling content that is engaging and shareable.