The native advertising model has been hailed as the number one – possibly only – monetization solution for mobile, a platform where banners somehow seem more clunky and abrasive than on desktop. As possibly the biggest evangelist for the native advertising movement, Buzzfeed is ever-searching for the best ways match up mobile users with its unique blend of branded content. Jonathan Perelman, VP of Agency Strategy and Development, and a special guest will detail the role of collaboration in bringing a mobile native strategy to life.
- Democratic National Committee Chair Debbie Wasserman Schultz will step down at the end of the party's convention amid an email controversy.
- Russia won't be banned from the Rio Olympics but its athletes need to pass new anti-doping tests to compete, the IOC ruled.
- Chris Froome has won the Tour de France. He's the first Brit to win the cycling race three times 🚴