AdMonsters OPS Mobile Summit - "Plotting Native on Mobile" - New York, July 18, 2013
Speaker: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 4:10 pm — 4:50 pm Pier 60 Chelsea Piers Hudson River Greenway New York, NY 10011
The native advertising model has been hailed as the number one – possibly only – monetization solution for mobile, a platform where banners somehow seem more clunky and abrasive than on desktop. As possibly the biggest evangelist for the native advertising movement, Buzzfeed is ever-searching for the best ways match up mobile users with its unique blend of branded content. Jonathan Perelman, VP of Agency Strategy and Development, and a special guest will detail the role of collaboration in bringing a mobile native strategy to life.