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Dr. Bronner's Magic Soapbox

A new documentary about the man behind Dr. Bronner's Magic Soap.

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Dr. Bronner's Magic Soapbox explores the life of Dr. Emanuel Bronner, who - after losing his parents in the Holocaust and escaping from a mental institution - went on to create the peppermint infused multi-purpose soap that has become ubiquitous at health food stores. The film explores Bronner's family life and the philosophy behind the soap's rambling label, which is packed with tiny text of philosophical musings about the "Moral ABCs" and "Space Ship Planet Earth."

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