Oreo Creates An Uncommon Pop-Up Experience
Oreo created the “Oreo Wonder Vault” off 18th street in the heart of New York City. Since then, it has already attracted thousands of Oreo fanatics and curious passersby.
Shawn Parr is the Guvner & CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego whose clients and partners have included Starbucks, Diageo, Jack in the Box, Taco Bell, Adidas, MTV, Nestle, Pinkberry, American Eagle Outfitters, Ideo, Sony, Virgin, Disney, Nike, Mattel, Heineken, Annie’s Homegrown, Kashi, The Michael J. Fox Foundation for Parkinson’s Research, The Honest Kitchen, and World Vision. Follow the conversation at @BULLDOGDRUMMOND.
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