7 Product Demonstrations That Completely Nailed It

Creative product demonstration marketing campaigns can take your company to the next level. Here are 7 companies that got it right.

1. Toyota Tundra tows a space shuttle

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In 2012, Toyota demonstrated the power of the Tundra by pulling the Space Shuttle Endeavour from LAX to its final resting place at the California Science Center. The 381-hp Tundra was able to pull the shuttle and custom dolly which combined weighed over 300,000 pounds.

2. Flyboard Takes Off

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Invented in 2011 by Franky Zapata from France, the Flyboard is a personal watercraft that allows the rider to be propelled out of the water. Because of the high price and low visibility few units were initially sold. However, due to some YouTube videos like this one, sales and demand skyrocketed.

3. Volvo and Van Damme Team Up

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What do Volvo trucks and Jean Claude Van Damme doing the splits have to do with each other? If you want to demonstrate the stabilizing system in the Volvos, everything.

4. Bullfrog Spas Goes Green...Jello

Luxury spa manufacturer, Bullfrog Spas, showed off their high capacity hot tubs by filling them full of green Jello (a Utah favorite). Contestants jumped in the green dessert searching for numbered limes. The numbers corresponded with prizes that included CDs, DVDs and tickets to a Taylor Swift concert.

5. Blendtec Succeeds with Will it Blend?

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With over 700,000 YouTube subscribers and over 240 million views, Blendtec has created a campaign putting their blenders to the test. To the tune of 70s game show music, founder Tom Dickson blends rake handles, golf balls, magnets and anything else you can think of.

6. Lenovo - Boot or Bust

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Using a clever way to test the startup time of a Lenovo laptop, they actually threw one out of airplane and tried booting it in mid-air. If it didn’t boot in time the parachute wouldn’t deploy, thus resulting in a bust. Here’s what happened.

7. Duct Tape - "Stuck at Prom"

Every year high school students around the country participate in the sticky contest by creating Prom attire out of nothing but Duct Tape from Duck Brand. Contestants are given points for design and color among other things. First place winners receive $10,000 each and $5,000 to their school.