How to "Follow the Drink"
To take a picture of ones self holding a beverage (Originally a canned soda, but all drinks are acceptable)
The picture must be posted as a profile photo or to a blog. (Facebook or Twitter)
On Facebook, it is mandatory to "like" the photo, and comments following.
Person 1 "Hey dude, why are you holding a soda in your FB profile pic?"
Person 2 "you should do it too, "Follow the Drink!"