50 Asian-Owned Businesses That Might Turn Into Your Favorite Brands

My wishlist is FULL.

1. Ma:nyo

Ma:nyo

Ma:nyo is a Korean-owned brand that developed a skincare line that benefits not only your skin but animals and our planet as well. The brand is committed to using top-quality ingredients with proven results, sparing consumers of ineffective alternatives while also prioritizing environmental and social sustainability.

Check out all of their products on Ma:nyo.

2. Gimme Seaweed

Gimme Seaweed

Gimme Seaweed is a Korean-owned brand that is transforming seaweed into an incredibly popular snack by harnessing its delectable taste, nutritional value, and eco-friendly characteristics. Cultivated in the nutrient-rich and pristine waters off the coast of South Korea, known for its cleanliness and environmental protection, Gimme Seaweed ensures the highest quality and sustainability of their seaweed products.

Check out all of their products on Gimme Seaweed.

3. Helene's Happy Hobbies

Helene's Happy Hobbies

Helene's Happy Hobbies is a Vietnamese-owned shop that creates cute and anime-inspired stickers, accessories, and more goods based on your favorite characters, foods, and games. Artist Helene Vo also creates commissioned pieces of you and your loved ones, your pets, and more!

Check out all of their products at Helene's Happy Hobbies.

4. Marquis

Marquis

Marquis is a beverage brand that creates sparkling drinks crafted from green tea, green coffee, and yerba mate. With a commitment to promoting responsible caffeine consumption, the brand provides a high-quality, crash-free solution containing only 100mg of caffeine per can. Their flavors include Lemon Lavender, Citrus Yuzu, Lychee Peach, Mango Ginger, Pineapple Passion, and Super Berry, inspired by the founders' Asian heritage. 

Marquis not only helps uplift your energy but also strives to make a positive impact, investing 1% of their revenue in fighting climate change and offering free cans to first responders and healthcare workers. 

Check out all of their products on Marquis.

5. Faith Cao

Faith Cao

Faith Cao is a Vietnamese, Teochew, and Cantonese artist with skills in hand lettering, illustration, photography, mural painting, ceramics, and knitting. Creating inspiring pieces and cleverly humorous works of art, Faith has collaborated with various brands and local businesses, including Instagram, Touchstone Climbing, Cameron’s Coffee, Mischief Oakland, Aquarian Plants, Slater’s 50/50, and other artisans.

Check out all of their products at Faith Cao.

6. Evolvetogether

Evolvetogether

Evolvetogether is a Japanese-owned brand that creates everyday essentials that seamlessly incorporate sustainable living into one's daily routine by using biodegradable, dissolvable, or forever-recyclable materials in their packaging. With the understanding that we are all interconnected in this magnificent world, The brand aims to cultivate positive change by providing exceptional daily essentials that prioritize the well-being of individuals and the planet, symbolized by the inclusion of global coordinates on each product.

Check out all of their products on Evolvetogether.

7. A Better Treat

A Better Treat

A Better Treat is a family-owned business founded by pet parents who wanted to provide their dog, Emi Bear, with a healthier treat option. Concerned about the synthetic ingredients and meat by-products in other dog treats, they decided to use a freeze-dried process to preserve nutrients and remove preservatives, offering high-quality, all-natural treats and kibble recipes that help dogs live healthier, happier lives. 

With a focus on raw nutrition, A Better Treat incorporates natural, recognizable ingredients like wild-caught salmon, grass-fed beef liver, free-range chicken, and vegetables into their products, resulting in positive changes for pets' digestion, energy, and overall health.

Check out all of their products on A Better Treat.

8. Daily Work Journal

Daily Work Journal

The Daily Work Journal is a planner, diary, organizer, and tracker all rolled up into one! Founder Jessica Yen strives to help more people thrive in their careers as this journal includes guided pages for worksheets, reflection, and intentions as well as instructions in the journal that will guide you to building a sustainable journaling practice and help you take control of your career.

Check out all of their products at Daily Work Journal.

9. OG Slimes

OG Slimes

OG Slimes has changed the slime game with its unique and edgy themes, making slime enjoyable for both young and vintage enthusiasts. Their one-of-a-kind, non-toxic slimes are available in a variety of colors, scents, and textures, with fresh-themed slimes released weekly. Whether used as a toy or for mixing and creating new designs, OG Slimes offers an exciting sensory experience.

Check out all of their products on OG Slimes.

10. Our Place

Our Place

Our Place, the home of cult-favorite The Always Pan and its newest Cast Iron Hot Grill, has a mission to connect people through home-cooked meals. According to their website they, "make products that connect people over home cooking" and "believe that there is a transformative power in uplifting the differences in how people cook and eat together."

Check out all of their products at Our Place.

11. Sabobatage

Sabobatage

Sabobatage started as a Kickstarter by three friends during the pandemic and is on a mission to donate 1,000+ games to charities, non-profits, and children's hospitals. To play, you pretend you're a boba shop owner and create new drinks with the yummy ingredients and flavors on cards. This easy-to-learn strategy game will definitely be perfect for family and adult game nights, and we can all enjoy sipping our favorite boba drinks while playing!

Check out all of their products on Sabobatage.

12. PRISM Bags

PRISM Bags

PRISM Bags offers functional and environmentally friendly bags and backpacks that draw inspiration from purposeful work and travel. The brand guarantees the eco-consciousness and durability of their products by thoughtfully selecting premium materials that encompass recycled plastic bottles and organic sources such as fruit peels.

Check out all of their products on PRISM Bags.

13. Slant'd

Slant'd

Slant'd is a magazine that celebrates Asian American identity, one story at a time. Each issue centers around a relevant theme that allows writers, artists, and creators across generations, locations, and experiences to express their stories in their own unique, creative ways.

Check out all of their products on Slant'd!

14. Maisō

instagram.com

Maisō develops products that promote sustainable hydration practices, aiming to engage a broader audience in the use of reusable hydration methods. Driven by a deep-rooted passion for sustainability and a dedication to exceptional design, the brand incorporates meticulously chosen components, including premium stainless steel, insulation, and refined wood and ceramic-like finishes.

Check out all of their products on Maisō.

15. Four Twenty Tarot

Four Twenty Tarot

Four Twenty Tarot is a Korean-owned brand that stands out from other tarot decks by emphasizing inclusivity and prison reform/justice that are culturally relevant. Julianna, the creator of Four Twenty Tarot, drew inspiration from a friend's project and began smoking weed, researching, and drawing to create a beautifully illustrated deck featuring a diverse and inclusive cast of characters.

Check out all of the products at Four Twenty Tarot or on Amazon.

16. Scotty Kaku

Scotty Kaku

Scotty Kaku is a Filipina-owned small business that handcrafts paper and lifestyle goods inspired by the founder's corgi, Scotty, and their Filipino cultural heritage. The brand believes that stationery serves as more than just a functional tool; it is an opportunity for self-expression and a reflection of personal style and interests. Infused with heartfelt dedication, their collection features a delightful array of products, such as captivating notepads, enchanting greeting cards, exquisite art prints, and vibrant stickers.

Check out all of their products at Scotty Kaku.

17. Down The Road Spice Co.

instagram.com

Down The Road Spice Co. is an Indian-owned brand that is committed to producing organic spices and masalas in small batches using single-origin ingredients, ensuring that the full flavor and potency of the ingredients are preserved. The brand highlights the essence of Indian cuisine — the spices — by incorporating their family recipes into the blends, thereby simplifying the process of cooking scrumptious and authentic Indian meals using their single-origin, organic, and high-quality spices.

Check out all of their products on Down The Road Spice Co.

18. Cocofloss

Cocofloss

Cocofloss offers a superior flossing experience compared to ordinary floss by using more than 500 interwoven filaments to maximize its surface area and effectively remove plaque and debris from between teeth and gums. Unlike regular floss that may be too smooth and flat, Cocofloss's unique design helps prevent plaque buildup and the growth of cavity-causing bacteria.

Check out all of their products on Cocofloss.

19. By Yobe Qiu

Instagram: @byyobeqiu

Yobe Qiu is a mother, author, entrepreneur, and educator who began her career as a preschool teacher during her junior year in college where she read dozens of children's books for her students. 

While teaching, Yobe noticed a lack of inclusive books about Lunar New Year, which led her to write her first book, Our Lunar New Year, in 2019. She then decided to dedicate her passion for writing to creating children's books featuring Asian characters and cultures to help children feel seen, heard, and represented, including her daughter.

Check out all of their products on By Yobe Qiu.

20. Here Here Market

Here Here Market

Here Here Market is a boutique marketplace that functions as a launchpad for the next generation of culinary talent and a sanctuary for genuine food enthusiasts, as it helps support and empower emerging creators in showcasing their skills and products worldwide.

By emphasizing customized artisanal food offerings and extraordinary virtual culinary experiences facilitated by renowned chefs and restaurateurs, Here Here Market pursues a dual mission: to furnish a platform where consumers can explore exceptional culinary delights while backing local talent, and to promote equal opportunities and inclusivity within the industry by dismantling entrepreneurial obstacles and rendering curated products and experiences more widely attainable.

Check out all of their products on Here Here Market.

21. Linda Tong Planners

Linda Tong Planners

Linda Tong Planners specializes in creating unique and special planners and stationery, with every detail carefully handwritten, from the calendar numbers to the days of the week, and months of the year. Linda Tong loves bullet journaling and began creating planners for her co-workers. So many people wanted to order a planner from her, so she started this small business! By implementing a process of hand stamping and stickering monthly pages, Linda is able to maintain the same level of attention to detail and quality while hiring and training additional staff.

Check out all of their products at Linda Tong Planners.

22. Raychoo Studios

Raychoo Studios

Raychoo Studios is a Toronto-based shop that specializes in crafting adorable stationery products such as cards, gift tags, sticker packs, magnets, and more. Their collection includes a delightful range of Asian food-themed items, and they even offer personalized pop-up cards and portraits featuring you and your loved ones. Committed to sustainability, Raychoo Studios ensures that all its packaging is entirely plastic-free, and any plastic used is repurposed to minimize environmental impact.

Check out all of their products on Raychoo Studios.

23. Sang

Sang

Sang is a Vietnamese Iced Coffee brand that specializes in ready-to-drink cà phê sữa đá, conveniently packed in cans. Their range of flavors includes the classic traditional style, Saigon latte, and even nondairy options. With its strong yet sweet taste, Sang's line of Vietnamese iced coffee drinks, from the traditional blend of Vietnamese espresso and sweetened condensed milk to the aromatic Saigon Cinnamon and dairy-free variations with oat milk, offers a delicious and convenient way to enjoy a refreshing afternoon pick-me-up as the weather warms up.

Check out all of their products on Sang.

24. Modi Toys

Modi Toys

Modi Toys is an Indian-owned shop that creates Hindu deity plush toys that sing mantras and have matching board books telling each deity's story. Founders and siblings Avani Modi Sarkar and Viral Modi created the company to help teach not only their children about their Hindu faith but help foster connections to Hindu heritage all over the world!

Check out all of their products on Modi Toys.

25. Parents Are Human

Parents Are Human

Parents Are Human is a bilingual card game that facilitates meaningful conversations between loved ones. It is now available in 15 different language editions, including English, Simplified Chinese, Traditional Chinese, Vietnamese, Spanish, Korean, Filipino/Tagalog, Japanese, Hindi, Arabic, Bangla, French, Thai, Khmer, and Punjabi/Gurmukhī.

Parents Are Human CEO Joseph J. Lam had spent years repairing their own relationship with their parents and decided to co-create the game to help others do the same. Parents Are Human serves as a reminder to forge deeper connections with our parents, offering cards with translations in various languages on one side and English on the other. The game is designed to be played either in person or remotely.

Check out all of their products on Parents Are Human.

26. Mila's Keeper

Mila's Keeper

Mila's Keeper aims to empower mothers during their breastfeeding journey with their eco-friendly and luxurious products, including the MilKeeper, an insulated breast milk cooler that can help keep milk safe for 20 hours, and the 5-ounce, glass breast milk storage bottle that's 100% plastic-free. As a bonus, the company donates 5% of each purchase to a nonprofit organization that supports female empowerment and environmental protection.

Check out all of their products on Mila's Keeper.

27. TiffBlot

Tiffblot

Tiffblot is a shop that specializes in nostalgic watercolor illustrations of food, people, and more to tell stories. The shop offers a variety of products such as prints, stickers, ceramics, and pins and ribbons that are designed to bring a cozy and homey atmosphere to your space.

Check out all of their products on TiffBlot.

28. Ahimsa

Ahimsa Home

Ahimsa Home has designed the Mindful Mealtime sets, which include dishes with pre-measured sections and occupational therapist-approved eating utensils to make meal times more seamless for the whole family. The dishwasher-safe, stainless steel dishes don't contain BPA, PVC, phthalates, melamine, and lead.

Check out all of their products at Ahimsa.

29. nez

nez

Sherry Jhawar, co-founder of nez, created the brand's "on-the-go" clean deodorant out of personal necessity after discovering that no other aluminum-free deodorants on the market provided both delight and efficacy. Nez is formulated without aluminum salts, parabens, and baking soda, and is available in three varieties to match different moods and moments, all of which are vegan.

Check out all of their products on nez.

30. Rooted Toys

Rooted Toys

Rooted Toys is a small family-run business based in Vancouver, Canada, that aims to celebrate South Asian children and promote representation in their toys and stories. The company's plush toy, named Manu & Mahi, takes children on an adventure full of friendship and innocence in the magical village of Anokhi, creating a lasting and memorable experience.

Rooted Toys' products not only provide hours of fun and imaginative play but also promote a sense of pride and excitement as children see themselves represented in the toys and stories that reflect the rich culture of South Asia.

Check out all of their products on Rooted Toys.

31. The Tailor Tails

The Tailor Tails/Etsy

The Tailor Tails is a Jaipur-based premium pet accessory brand that incorporates South Asian elements into its designs, founded by Sanskriti Mishra. Their high-quality fabric products are perfect for any occasion and aim to make celebrations with pets unique. The brand was inspired by the memory and love for Sanskriti's golden retriever puppy, Lily, and strives to create unique and special pet accessories in her honor.

Check out all of their products at The Tailor Tails on Etsy.

32. Unicorn Eclipse

Unicorn Eclipse

Unicorn Eclipse is a Hmong-owned business founded by graphic designers and illustrators Chia and Hleeda, who are committed to spreading happiness through their art. Their creative style is characterized by vibrant pastel colors, magical aesthetics, cuteness, and dreams. Unicorn Eclipse's journey has always been fueled by their firm belief that art is accessible to everyone, regardless of skill or talent, as they aspire to inspire others, particularly BIPOC individuals, to pursue their dreams and passions.

Check out all of their products on Unicorn Eclipse.

33. Mualcaina

Mualcaina

Mualcaina is a Filipina-owned small business that creates Ita bags to help you showcase your favorite pins and is now launching cute embroidered crewnecks! The shop also creates adorable stickers, enamel pins, magnets, lanyards, phone accessories, and more.

Check out all of their products on Mualcaina.

34. Thank You, Mama

Grey and Mama

Thank You, Mama is a playful picture book that teaches gratitude, manners, and the joy of sharing meals with loved ones. The book features TikTok and viral video star Grey (@greyandmama), who explores different foods in colorful illustrations and models respect, thankfulness, and healthy eating habits. This debut children's book is perfect for parents and grandparents who want to instill good habits and gratitude in their kids, families who celebrate the love of food and family, and for gift-giving occasions like baby showers, birthdays, and holidays.

Check out the book by Linda Meeker on Amazon.

35. Copper Cow Coffee

Copper Cow Coffee

Copper Cow Coffee is driven by a mission to introduce the vibrant heritage of Vietnamese coffee to coffee enthusiasts worldwide. Their range of Vietnamese-inspired lattes blends culture, sustainability, and self-care into each sip, using 100% natural ingredients for a high-quality cafe experience at home. 

As a woman-owned team, Copper Cow Coffee is committed to making the traditional Vietnamese coffee experience accessible and sustainable, sharing the rich legacy of Vietnamese coffee while prioritizing environmental consciousness and offering moments of self-care with every cup.

Check out all of their products on Copper Cow Coffee.

36. Keiki Kaukau

Keiki Kaukau

Keiki Kaukau creates beautiful, quality toys that authentically represent the Aloha State and its unique blend of cultures. The brand allows you to immerse yourself in the rich culture of Hawai'i with its delightful play food sets and puzzles, offering a fun and educational experience exploring native animals and cuisines of various cultures. Their captivating books and games celebrate the unique wonders of the islands and help experience the joy of childhood.

Check out all of their products on Keiki Kaukau.

37. Desi Planner

Desi Planner

The Desi Planner is a South Asian-owned brand that creates planners with a comprehensive list of over 100 national, cultural, and religious holidays from South Asia, the U.S., and Canada, as well as monthly recipes and DIYs by female South Asian creators. Drawing inspiration from the intricate designs, colors, and regional influences of South Asian textiles, Raj Thandi, the owner of Pink Chai Media and the Pink Chai blog, created the cover art for the 2023 Desi Planner and stationery.

Check out all of their products on Desi Planner.

38. Kloud Bambu

Kloud Bambu

Kloud Bambu is a Vietnamese-owned brand that specializes in bamboo towels and blankets for children using sustainable materials to create high-quality products. With a personal understanding of the importance of choosing safe and eco-friendly products for babies, founder Sophia conducted intensive research and chose bamboo, known for its gentle touch on the skin and minimal environmental impact, as the brand's primary material.

Check out all of their products at Kloud Bambu.

39. Pika Pika

Pika Pika

Pika Pika is a Filipino-owned sauce brand that celebrates the cherished tastes of Founder Gino's upbringing, infusing everyday occasions with festivity, while navigating the delicate balance between seizing opportunities and maintaining their immigrant roots, discovering that these experiences could coexist harmoniously and shape their profound sense of belonging.

The brand crafts all-natural spreads and treats that embrace their origins and reject artificial flavors or preservatives to bring joy to ordinary moments through the vibrant flavors of the Philippines, inviting everyone to savor their offerings at the table or on the go.

Check out all of their products on Pika Pika.

40. Gentle Lullabies

Gentle Lullabies

Gentle Lullabies is an online beauty marketplace that aims to make affordable and effective skincare, including sun care, body creams, and facial care, accessible to everyone. Founder Kristina Huang struggled with skin issues and saw firsthand how improved skin can help boost confidence and inspire self-care. Huang embarked on a personal skincare journey that taught them the importance of self-kindness and love for the body, hoping that the platform can assist others on their own journeys toward positive change, whether it be through new products or starting their skincare journey.

Check out all of the products on Gentle Lullabies.

41. Bao Bao Learns Chinese

instagram.com

Peipei is the founder of "Bao Bao Learns Chinese" which is the #1 selling brand on Amazon for Chinese Children’s books. The brand's nursery rhyme sound book is designed to help children develop Mandarin skills at a young age and features durable pages, adjustable volume controls, calming vocals, and acoustic instruments.

Check out the book by Peipei Zhou on Amazon.

42. Yohana

Yohana

Yohana is a Japanese-owned brand dedicated to supporting families in achieving their tasks and finding balance in their modern lives. The Yohana Membership offers various resources, including a Yohana Guide that comprehends the family's requirements and assists in goal-setting, a team of Yohana Specialists to handle household chores and organize enjoyable experiences, and more. 

From managing appointments, party planning, and gift arrangements to conducting research on meal prep, hiring domestic help, booking summer camps, and discovering self-care activities, Yohana excels in a wide range of services that simplify family life and enable greater presence and balance.

Check out more about the product at Yohana.

43. Joeydolls

Joeydolls

Joeydolls launched a collection of diverse Asian dolls designed to celebrate unique Asian cultures, promote confidence in heritage, and inspire children to appreciate diversity. These Cultural Asian Dolls feature a variety of skin tones and interchangeable clothing, making them perfect for kids who love dolls or for parents looking for an easy way to teach their children about the diverse cultures within Asia.

Check out all of their products on Joeydolls.

44. Sunny Tails

Sunny Tails

Vania, the founder of Shop Sunny Tails, was inspired to start her own business after becoming a devoted dog parent during the pandemic and discovering the supportive and encouraging dog community. She combined her passion for fashion and design with her love for dogs to create timeless and functional accessories for pups.

Check out all of their products at Sunny Tails.

45. Nayana Design Studio

Nayana Design Studio

Nayana Design Studio offers a variety of specialty paper goods featuring original artwork that merges the traditions of Indian craft with global styles. Every product is designed to infuse meaning, whimsy, and magic into any occasion, from luxurious notebooks to eye-catching wrapping paper. Nayana Design Studio strives to add vibrancy and happiness to everyday life by combining traditional and modern styles.

Check out all of their products on Nayana Design Studio.

46. Shef

Shef

Shef is an Iranian and Italian-owned online marketplace for local talented cooks with food safety certifications to generate a meaningful income by selling homemade dishes to customers. The brand believes that homemade cuisine encapsulates treasured memories from childhood, the shared happiness of family gatherings, and the genuine flavors sourced from local ingredients. It serves as a reflection of the interconnectedness between cultures and individuals, evoking a profound sense of satisfaction and contentment. 

Check out more about the marketplace on Shef.

47. Retold Recycling

instagram.com

Retold Recycling is a California-based startup that has created a sustainable mail-in service where you can conveniently recycle your unwanted clothes and household textiles. This helps the world responsibly divert waste from landfills by thoroughly sorting them out before going to charities, thrift stores, reuse partners, up-cyclers, rag companies, and soon, next-generation fabric houses. With the help of Retold Recycling's co-founder Alan Yeoh, 20 tons of waste from landfills have been successfully diverted and recycled. 

Check out more on how this works on Retold Recycling.

48. Milton's Yoga Story Series

Nitya Malik / Amazon

Nitya Malik is the author of Milton Finds His Way Home and Milton's Very Merry Christmas. Both books follow the stories of a little pig named Milton who introduces the reader to yoga! This book offers a unique reading experience by incorporating three step-by-step kid-friendly yoga poses that you can practice with your young reader. The mini verses that accompany each pose make the reading and practicing of yoga even more memorable. It's a great way to switch up your reading routine and promote physical activity with your child.

Check out the books by Nitya Malik on Amazon.

49. Joey

Joey

The Joey Wagon created an all-terrain conveyance that accommodates two children up to age 4, with ample room for toys, snacks, and gadgets, and even pets can come along for the ride. Founder Tiffany Ramachandran created this as a result of the limitations and short lifespan of current kids' gear. With her experience from Warby Parker and Uber, Ramachandran was able to utilize her knowledge in both her profession and parenting to create a safety-certified product that allows kids to have a 360-degree view and can be taken anywhere.

Check out all of their products on Joey.

50. Aviron

instagram.com

Aviron is a Vietnamese and Canadian-founded brand created to combine founder Andy Hoang's two passions: gaming and exercise. These rowing machines are a great addition to your home gym and put an end to boring workouts. 

The Aviron rower features eight categories in their fitness entertainment workout experience including games, guided programs, scenic rows, competitive races against pro athletes, instructional videos, and coaching sessions. It also integrates streaming platforms such as Netflix, Disney+, and Hulu! 

Check out all of their products on Aviron.

Check out more API-centered content by exploring how BuzzFeed is celebrating Asian Pacific American Heritage Month! Of course, the content doesn't end after May. Follow BuzzFeed’s A*Pop on Instagram, TikTok, and YouTube to keep up with our latest API content year-round.

BuzzFeed / Kathy Hoang, Brooke Greeneberg