We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. An eyeshadow primer to help keep your perfect cat-eye liner and shimmery eyeshadow looking fresh all day (and night) long. Yep, you can leave your emergency-touch-up eye makeup at home.
Promising review: "This has to be the best eye primer ever. I have used many other big brand name products, but this one works the best for me. I have always had creasing since I have oily skin, but not with this primer. Eyeshadow seems to last all day without creasing. I would highly recommend. Plus, the price is extremely affordable." —Jackie
Price: $13.99
2. A cult-favorite box of Mighty Patch Original hydrocolloid patches with 92,000+ 5-star reviews claiming these things help cover and absorb gross pus from stubborn pimples.
Promising review: "Pretty much the greatest enemy your pimples will ever have. These patches are fantastic and I wish I'd discovered them sooner. They suck the gross life juice out of pimples and help them heal more quickly and cleanly; they've probably cut the life of most of my pimples in half at least. They are also a great way to keep myself from picking, a bad habit which only makes pimples worse. They are very easy to use and, in my opinion, a great low-cost option. The one thing I will say: I have found they only work successfully on pimples with heads. Any big nodules that don't have a discernible head aren't likely to be affected by these. Still, I recommend these to everyone who ever complains about an annoying pimple!" —Jen Kenworthy
Price: $11.97
3. A Nyx "Can't Stop Won't Stop" contour concealer giving you an all-in-one solution to concealing, highlighting, and contouring.
4. A Fanola purple shampoo, which works to effortlessly revert brassy, yellow hair back to its blonde, silver, or gray glory — and it only takes one to three minutes of applying in the shower.
There's also a vegan version available for your hair care routine!
Promising review: "I stopped coloring my hair a year and 3 months ago. Now that my hair is fully grey, my hair stylist recommended I use this instead of another popular brand purple shampoo I was using. This shampoo really brightens grey hair and takes any yellow out after the first time using. You are supposed to use it one to two times a week. My stylist recommended using once a week and mixing some into regular shampoo once a week. I am very pleased with the results. Makes my hair soft and shiny. Highly recommend this shampoo." —Lori J
Price: $14.99
5. A complexion-clearing bottle of Paula's Choice Skin Perfecting liquid salicylic acid exfoliant that'll kick blackheads and dry skin to the curb thanks to its 2% BHA (beta hydroxy acid) formula.
In addition to receiving a 4.5-star rating, this exfoliant is under $15 and also a top skincare pick on TikTok!
Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks, I've tried different products but none worked as good as this one. Every night before going to bed, I apply it to my face along with a moisturizer. And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, it really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)" —Mariel Garza
Price: $13+ (available in two sizes)
6. A super nourishing tattoo aftercare salve to help enhance your ink's color while protecting your skin with its moisturizing and soothing capabilities.
Mad Rabbit was started by college friends Oliver Zak and Selom Agbitor after noticing a gap in the market for all-natural tattoo care products. The duo pitched their tattoo aftercare balm in season 12 of Shark Tank.
Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward
Price: $18.99 (available in two scents)
7. A "holy grail" status Radha Beauty Rosehip Oil crafted with 100% pure cold-pressed oil to help brighten your complexion while reducing blemishes. Plus, you can use it all over your body!
Promising reviews: "My new holy grail! I have super-sensitive, acne-prone skin in a very dry climate. This stuff is seriously so amazing. I use it from my face to my toes. It has completely eradicated any dry skin I had and makes me glow. I’ve gotten so many compliments on my skin since I’ve started using it, even my boyfriend noticed! I love it after chemical peels, too. It gets rid of peeling and dry patches as well as soothing any redness. It’s a decent-sized bottle for what you pay!" —Brynnieb09
Price: $14.95
8. A lightweight Maybelline Fit Me blush to add a lil' pop of color to your visage (without breaking the bank).
9. A full-coverage L'Oreal Infallible foundation powder that'll leave a matte finish and stay intact for up to 24 hours without clogging your pores. Long gone are the days of needing to reapply your makeup while you're out!
10. A Cantu "Comeback Curl" revitalizer mist infused with shea butter and castor oil designed to add all-day shine and replenish moisture for type 3 curls and type 4 coils.
11. A very popular Color Wow "Dream Coat" anti-frizz hair spray with water-repelling powers that'll last through 3–4 shampoos while also working as a heat protectant. Humidity WHO?
12. A vegan First Aid Beauty KP Bump Eraser body scrub formulated with lactic and glycolic acids capable of gently sloughing away dead skin while clearing out pores to reveal the baby-smooth skin you deserve.
Promising review: "My forearms have always been rough and red. I used this for the first time tonight, just my hand rubbing it over my arms in the shower. I asked my teenage daughter to touch my arms and she asked me if I shaved them. That's how smooth they are. I highly recommend for the fact that it made my arms smooth for the first time in like 30 years." —Kindle Customer
Price: $12+ (available in four sizes)
13. A Peripera Ink Velvet lip tint rich in velvet-like pigmentation that you can count on to be your new BFF who'll never leave you — even through vigorous workouts and multicourse meals.
Promising review: "I didn't think I'd like this very much after applying and realizing the color is REALLY vibrant. But now I throw on liner and just a couple dabs of the lipstick, then dab with my fingers. This color lasts all day and the application technique makes it a lot lighter for everyday wear. Will buy more!" —Kate Zingsheim
Price: $9.70 (available in 29 colors)
14. A Denman hairbrush that's been raved about on TikTok for its ability to detangle wet or dry curls while keeping them looking smooth and defined.
Here's how to use the brush: Brush it through wet hair in an outward motion, and twist it to shape curls. You can also use it while blow-drying your hair to make the styling process a little easier.
Check it out on TikTok here.
Promising review: "This is the most amazing brush I’ve ever owned. I have thick curly hair, and I feel like it’s able to reach and detangle everything. My daughter has 4c hair; this works really well on her hair and detangles easily. I also really love that this brush can be taken apart and cleaned because my brushes fill with hair really fast, and in all honesty, it was always easier to just get a new brush than sit there trying to clean them. I highly recommend this brush, especially if you have thick and/or curly hair." —ABC
Price: $23.99+ (available in two colors)
15. A top-rated Essence mascara worthy of all the hype. Tired of curling your lashes every day? Grab a tube of this buildable magic for a ton of lift and volume with minimal effort. Plus, for the price? Can't beat it.
BuzzFeed Shopping editor Kayla Boyd swears by this mascara and said: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.
Promising review: "My favorite mascara! Love the applicator which is not too thick! The product goes on well and really lengthens the lashes without having to apply multiple coats! It lasts all day and doesn’t smudge. It’s easy to remove with just soap and water. You can’t beat the price either! I would highly recommend this product!" —Adrian K.
Price: $4.99
16. A multipurpose La Roche-Posay Cicaplast Baume B5 balm ideal for nourishing dry and irritated skin without leaving behind any sticky residue.
Promising review: "I had a terrible allergic reaction to tea tree oil about two weeks ago. Tiny bumps all over my face along with bunches of breakouts and my normally oily skin was so dry — the strongest moisturizers I had wouldn’t keep it moisturized for long. I tried this stuff, and OVERNIGHT basically all the bumps and my breakouts are gone. I have incredibly sensitive skin (clearly), and this stuff feels so soothing on my face and leaves it looking bright. HIGHLY recommend to anyone with sensitive, combination skin. And I’m acne-prone, and this stuff doesn’t break me out. Holy grail, people!" —SH
Price: $14.99+ (available in two styles)
17. A long-lasting Lovoir winged eyeliner stamp, which is probably what inspired Taylor Swift's sharp cat-eye lyric in Midnights. No artistic skill needed — just stamp and go!
18. These facial and eyebrow razors will leave you with super smooth skin (and reduce hair you didn't even know existed) – and they'll make applying skincare and makeup even easier!
Promising review: "I love 💕 these little razors for all that peach 🍑 fuzz. My face looks so smooth now!!! They’re really easy to use. I had no idea there was such a product! My esthetician used something similar on my face and I thought 💭 I can do that!! So glad I found it!" —Patti16
Price: $5.94+ (available in two quantities)
19. A Maybelline concealer created with goji berry and haloxyl that's capable of providing an impressive amount of coverage to help conceal dark spots, zits, dark circles, and under-eye puffiness.
Promising review: "I am absolutely in love with it! This concealer is hands down the best I have ever used. It has amazing coverage and blends flawlessly into my skin, giving me a natural finish. The consistency is perfect — not too thick or too runny, and it doesn't settle into fine lines or wrinkles. Another thing I love about this concealer is that it lasts all day without creasing or fading. I no longer have to worry about touching up throughout the day. The shade range is also fantastic, making it easy for me to find the perfect match for my skin tone. Overall, the Maybelline concealer has become a staple in my makeup routine. I would highly recommend it to anyone looking for a high-quality, affordable concealer that provides excellent coverage and lasts all day." —Dizz
Price: $5.99+ (available in 14 shades)
20. A Physicians Formula blush that'll provide plenty of shimmer and glow to get you through the day. Plus, reviewers say it smells great!
21. A Nyx's Control Freak eyebrow gel, which is made to go on clear but will still let stray hairs know who's boss. This wand will help shape your brows exactly how you want them — without leaving you with sticky, glue-like residue (or worse: awkwardly stiff brows).
22. A popular eye cream made of all-natural, vegan ingredients that touts 19,000+ 5-star reviews to prove it delivers ~results~ around the windows to your soul.
Promising review: "I’m a working mom of two toddlers and I am 34-years-old. I get maybe 5 1/2 hrs of sleep a night (on a good day) and I always have puffy eyes and this has been a life changer. I noticed an almost immediate noticeable change around my eyes since using this eye cream. I was looking for a more affordable eye cream and found this highly rated one and decided to try it!!! A little of this goes a long way." —Sara Nich
Price: $14.99+ (available in three sizes)
23. A highly pigmented matte lipstick set offering an array of six red and pink hues ideal for anyone tired of their lipstick fading and/or drying out after a few hours of wearing it.
Promising reviews: "Matte but it doesn’t make your lips feel dry. Goes on thin but doesn’t compromise the color. Felt like I wasn’t wearing anything on my lips once it dried. Long lasting. Highly recommend!" —Amazon Customer
"Loved it!! It lasted all day! I used the Sephora matte lipstick forever. This lasted WAY longer. It smells amazing, too! It was the perfect candy apple red I've been looking for! Love it." —John and Samantha Flanagan
Price: $8.49 (available in three different sets).
24. A waterproof Maybelline "Eyestudio Lasting Drama" gel eyeliner that comes in a jar so you have total control over how thin or thick your liner is.
25. A John Frieda Frizz Ease heat protection spray for days when you want to straighten your hair and have it *actually* stay that way.
26. A Nyx retractable eyeliner available in seven shades so matching your makeup with your outfit in the morning will never be an issue again.
27. And a creamy, waterproof Rimmel "Scandaleyes" gel eyeliner pencil to dress your eyes up and make them ~pop~ no matter the occasion.
The reviews for this post have been edited for length and clarity.