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The Strange Story Of "OK Soda"

The Gen X'er version of New Coke.

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Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.”

Zyman created a non-traditional ad campaign in response to perceptions that Gen X’ers were cynical and disillusioned. Capitalizing on it, OK’s slogan was "Things are going to be OK", and they even set-up a hotline 1-800-I-FEEL-OK.

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995.

And of course, people drinking it on YouTube:

View this video on YouTube

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