1. In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.
3. Coca-Cola settled on the name OK after their research revealed that “Coke” was the second most recognizable word in the world, the first was “OK.”
4. Brian Lanahan, then-manager of special projects for Coke, told “Time Magazine” that they also went with the name OK because “It underpromises. It doesn’t say, ‘This is the next great thing.’ It’s the flip side of overclaiming.”
7. It even had it’s own “OK Manifesto,” that include statements like “What’s the point of OK? Well, what’s the point of anything?” and “There is no real secret to feeling OK.”
10. And of course, people drinking it on YouTube:
- The Clinton campaign is trying to stop television stations from running a pro-Trump ad featuring Michelle Obama.
- A federal jury cleared the leaders of an Oregon standoff. The militia group took over a wildlife refuge last January.
- Countries from around the world have agreed that the Ross Sea in Antarctica will become the world's largest marine protected area.
- RIP — Vine says it's discontinuing its mobile app, effectively ending the 6-second video service 💀