1. In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.
3. Coca-Cola settled on the name OK after their research revealed that “Coke” was the second most recognizable word in the world, the first was “OK.”
4. Brian Lanahan, then-manager of special projects for Coke, told “Time Magazine” that they also went with the name OK because “It underpromises. It doesn’t say, ‘This is the next great thing.’ It’s the flip side of overclaiming.”
7. It even had it’s own “OK Manifesto,” that include statements like “What’s the point of OK? Well, what’s the point of anything?” and “There is no real secret to feeling OK.”
10. And of course, people drinking it on YouTube:
- DNC Day 2: Bill Clinton took the crowd down memory lane, and then Hillary broke through a virtual glass ceiling 💥
- An Australian teen who was subjected to detention abuse has written a letter thanking the public for its support.
- 🍎📉: Apple's business is declining due to slowing iPhone sales, but the company is still making a ton of money.