back to top

Remember When Madonna Starred In A Gap Campaign?

Ten years ago, Madge was all about “A New Groove, A New Jean,” and Missy Elliott.

Posted on

In 2003, the Gap announced they had gotten Madonna, the ultimate a fashion icon, as the face of their fall campaign, called “A New Groove, A New Jean.”


Madonna wore Gap low rise cropped cords and a ribbed white tank top. She completed her look with $5 million in diamond jewelry from Neil Lane.

While Madonna was no stranger to fashion ad campaigns -- she had famously been the face of Versace in 1995 -- this was her first foray into a lower-end brand.


She has since then collaborated with lower-end fashion companies like H&M and Macy's.


But the most memorable part of the campaign was the catchy “Into the Hollywood Groove” commercial:

View this video on YouTube