In 1966 Wrangler Jeans Tried To Start A Dance Craze In Belgium

Just a further reminder that Wranglers Jeans have never been cool.

1. Released in 1966, “The Wrangler Shake” was Wrangler Jeans’ attempt to start a dance craze, not in the U.S. though, but rather in Belgium.

(1966 Wrangler Jeans ad)

2. Wrangler gave away the promotional song (on a flexi disc) and claimed that is was the latest hit dance craze in the U.S.

3. The song came complete with instructions on how to dance to “The Wrangler Shake.”

4. Listen to the song here:

5. What would a certain 1960s ad man think about this idea?

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