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Beastie Boys’ 1998 "Hello Nasty" Infomercial Is Pretty Genius

The commercial is ridiculous, weird, and totally Beastie Boys.

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In 1998, to promote Hello Nasty, the Beastie Boys produced and starred in a half-hour "infomercial" for the album. The commercial was a parody of different late-night infomercials and featured each member in their own bit:


The infomercial was directed by Mike D's wife, Tamra Davis, and late-night on cable stations in major cities. Despite the spoof nature of the commercial, viewers could actually purchase the album by calling 1-888-711-BSTE:

View this video on YouTube

Hello Nasty infomercial part two:

View this video on YouTube