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When His Computer Broke And His Hard Drive Was Stolen, This Rapper Recorded His Entire Album At The Apple Store

"I’m going to die before anyone knows I’m hot."

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This is Prince Harvey, a rapper based in Brooklyn, NYC.

You probably haven't heard of him - yet - but that's OK, because his recent efforts to record an album are certainly motivation enough to check out his tunes.

The LA-born musician's new album, PHATASS (Prince Harvey At The Apple Store Soho) was recorded entirely at the SoHo Apple Store, in secret, over four months.

Speaking to The Daily Beast, Harvey says he was forced into the new "recording studio" when his hard drive was stolen and his computer died.

"It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external [hard drive] died... New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.'"

The memory on all the computers in Apple stores is cleared daily, but Harvey figured out that he could store his tracks in the trashcan overnight and they wouldn't be deleted.

And the songs were made exclusively with human voices, an acapella album that Harvey thought of producing after releasing a single in 2012 called "No Music" which - you guessed it - featured only claps and voice. "The New Black" is Harvey's new single.

PHATASS will be released July 27th.