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NZ Fashion Label Under Criticism For Bull-Riding Commercial

Glassons, who earlier this month were criticized for mannequins with protruding ribs, has sparked more controversy with video of a model riding a bull.

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Animal rights group SAFE has encouraged members of the public to write to Glassons to take the video down.

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Overnight, Twitter erupted with criticism for the new campaign.

Damn GLASSONS is on a roll first to skinny manakins now animal abuse wow

tarah @royaleniallFollow

Damn GLASSONS is on a roll first to skinny manakins now animal abuse wow

1:42 PM - 22 Oct 14ReplyRetweetFavorite

Ladies & Gentlemen, get your first row seats to watch Glassons dig themselves into a very deep hole. IT'S FREE!

Amna@amnalailaFollow

Ladies & Gentlemen, get your first row seats to watch Glassons dig themselves into a very deep hole. IT'S FREE!

12:04 PM - 21 Oct 14ReplyRetweetFavorite

How stupid can the @Glassons marketing team get. First the over skinny mannequins & now a chick bull riding. Hello! Animal abuse isn't cool.

Larissa Woodhall@larrywoowooFollow

How stupid can the @Glassons marketing team get. First the over skinny mannequins & now a chick bull riding. Hello! Animal abuse isn't cool.

8:04 PM - 21 Oct 14ReplyRetweetFavorite

Now Glassons is using a woman riding a rodeo bull in their ads...? #courtingcontroversy

Georgie McLeod@GeorgieHmcleodFollow

Now Glassons is using a woman riding a rodeo bull in their ads...? #courtingcontroversy

5:20 AM - 22 Oct 14ReplyRetweetFavorite

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@Glassons Please remove your rodeo advert, it's outdated, unethical and promotes animal cruelty. #badmarketing #disappointed

Shayna King @ShaynaKingMusicFollow

@Glassons Please remove your rodeo advert, it's outdated, unethical and promotes animal cruelty. #badmarketing #disappointed

7:15 PM - 21 Oct 14ReplyRetweetFavorite

@Glassons Really??? Glamorising both arson and animal cruelty in your latest ad campaign???? I just.....can't...even......

Hilaire Carmody@hilairecFollow

@Glassons Really??? Glamorising both arson and animal cruelty in your latest ad campaign???? I just.....can't...even......

9:28 PM - 21 Oct 14ReplyRetweetFavorite

I don't mean to jump on the band wagon, but for fs, what was @Glassons thinking with that awful bull tv ad. #vegetariancauseiloveanimals

Lois Oldehaver@LoisOldehaverFollow

I don't mean to jump on the band wagon, but for fs, what was @Glassons thinking with that awful bull tv ad. #vegetariancauseiloveanimals

10:54 AM - 21 Oct 14ReplyRetweetFavorite

Boycott #Glassons because they support animal abuse

Sandra @gothcherryFollow

Boycott #Glassons because they support animal abuse

8:49 PM - 20 Oct 14ReplyRetweetFavorite

Someone also asked Lorde for her opinion (of course).

@lordemusic Dear Lorde. What is your view on the Glasson's bull-riding TV ad? TIA.

James A. Lewis@james_lewis_nzFollow

@lordemusic Dear Lorde. What is your view on the Glasson's bull-riding TV ad? TIA.

1:41 PM - 22 Oct 14ReplyRetweetFavorite

You can watch the commercial here:

View this video on YouTube

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BuzzFeed has asked Glassons for comment and is awaiting a statement.

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