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People Keep Writing "Nice Meme" On Tony Abbott's Facebook Photos

Why?

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Yesterday, Tony Abbott posted this photo on Facebook from his visit to Arnhem Land:

Bizarrely (although not for the internet) people have begun commenting "nice meme" on the photo.

A LOT of people have commented.

Braddybb / Via Facebook: TonyAbbottMP

The idea apparently stems from a post on Reddit, which seems to be catalyst for the movement.

There's also this catchy jingle from Reddit as well:

View this video on YouTube

The commenters have begun to trickle onto other photos as well:

BuzzFeed has reached out for comment from Abbott's office on the issue.