UPDATE: A spokesperson for Woolworths told BuzzFeed News the videos had been removed out of respect to their audience.
"We've listened to your feedback about the latest Michelle Bridges video and have removed it. Our intention was never to upset anyone," a spokesman said.
As the fresh food people we know how passionate our customers are about fresh food. We share their passion and want everyone to eat healthily whether they grow their own or choose healthy foods from our supermarkets. "
Earlier: A commercial for a new line of pre-made meals has Biggest Loser trainer Michelle Bridges in trouble.
In the now-deleted video, Bridges is dressed like a gardener and talks about the benefits of having fresh, healthy food. She then eats some "top" soil and says "it's time to get real, eating healthier doesn't mean you have to act like a freak."
The video has been liked and shared hundreds of times, but most comments are hounding Bridges with insults, saying there's nothing wrong with their "freakish" lifestyle.
Twitter users are also tweeting their disapproval in Bridge's latest campaign.
I have no words...because my mouth is full of dirt. Shame on you @mishbridges #freakpride https://t.co/btY9ciRfyH
Respect lost @MichelleBridges. Disgraceful. Plastic containers and microwave cooking over growing your own? Pathetic https://t.co/jY1wnKIIE9
Insulted by @MishBridges & @woolworths suggesting I'm a freak for preferring fresh vegetables over frozen, over packaged ones.
Bridges has defended her products on social media in the past, but people seem to be more upset with her dialogue in the commercial this time rather than the actual product.
People are also posting photos of themselves and their children, eating homegrown vegetables.
A spokesperson for Woolworths told BuzzFeed News the videos had been removed out of respect to their audience.
"We've listened to your feedback about the latest Michelle Bridges video and have removed it. Our intention was never to upset anyone.
As the fresh food people we know how passionate our customers are about fresh food. We share their passion and want everyone to eat healthily whether they grow their own or choose healthy foods from our supermarkets. "
It's not the first time Woolworths has faced social media backlash. A campaign started earlier this year surrounding ANZAC called "Fresh in our Memories" was widely critiqued and lambasted.
